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Breaking News! STYL is Ready to Bring Forth the Future of Beauty in Southern California

Wednesday, 31 January 2018 16:07

January 2019 will be a time of new changes and gifts for the entire beauty industry! PBA is bringing an innovative beauty experience and some major shifts are taking place to make space! ISSE will move to October 2019 and STYL, a ground-breaking, new beauty event launching January 26-29!

STYL will be an immersive experience featuring hands-on learning that expands far beyond the classroom, inspirational runways headlined by world-renowned beauty icons, and interactive product showcases highlighting what’s new and what’s next.

Unlike ISSE which is a cash and carry event, STYL will be an order taking event with the focus on connection, inspiration, experience, and learning!

Plus, the North American Hairstyling Awards (NAHA) along with BEACON will be joining STYL, bringing energy and inspiration into this one-of-a-kind, star-studded celebration of the beauty industry.

The big announcement has been kept close to the vest, even for those of us who regularly attend the Professional Beauty Association’s (PBA) events. Steve Sleeper, Executive Director of PBA made the announcement during ISSE at the Sunday evening Blow Out Event which featured the Leading Ladies Panel and the Beauty Underground Artistic Presentation.

WHAT CAN YOU EXPECT AT STYL?

HANDS-ON LEARNING
Fast track your career by learning the cutting-edge techniques you need

ICONIC BRANDS
Engage face to face with the brands you love or want to know more about

HOTTEST NEW PRODUCTS & STYLES
Be in the know on what’s now and what’s next. Pick up all your faves in one place

ENDLESS INSPIRATION
Let your creativity shine and get inspired by being part of tomorrow’s trends

NORTH AMERICAN HAIRSTYLING AWARDS
Honoring the industry’s most talented and cutting-edge artists, this star-studded awards ceremony features artistic presentations, celebrities and endless inspiration!

For more information please visit probeauty.org/styl

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