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Sebastian Professional announces North American & International Finalists for 2018 What’s Next Awards

Friday, 19 January 2018 14:51

Sebastian Professional just announced the North American and International finalists for the 2018 What’s Next Awards Competition. This year, the premiere hairstyling competition welcomed artists from across the globe for the chance to compete onstage with some of the best talent in the industry!

Hairdressers at Heart – students, professionals and affiliate artists – set out to shape the evolution of creative vision through innovative interpretations of Sebastian Professional’s Twisted collection. Finalists are now one step closer to becoming #WhatsNext, and will showcase their creative talents and artistic ambition at a Live Finale Competition –broadcasted on Wella Education’s Facebook page– in Los Angeles, CA on February 25.

The 2018 Sebastian Professional What’s Next Awards Finalists are: 


Rachel Alvord, Bellus Academy, Poway, CA
Diana Keplinger, Bellus Academy, El Cajon, CA
Amber Riegle, Salon Alesandro, St. Catherines, ON

Keisha Mines, Nirvana Hair Salon, Richmond, VA 
Erica Keelen, Studio Sage, Jacksonville Beach, FL
Adrian de la Parra, Bellus Academy, National City, CA

Jonathan James, The Harlot, Los Angeles, CA
Janet Algeciras, Hot Heads Salon, Boynton Beach, FL
Samantha Gunn, Eric Alt Salon, Saddle River, NJ


Rosallie Asmar, Björn Axén, Stockholm, Sweden
Danny Van Tuijl, DVT Handcrafted Hair, Vienna, Austria
Brodie-Lee Stubbins, Rokstar, Brisbane, Australia
Harri Åkerberg, A.K.A Luova, Helsinki, Finland
Yohann Jouvanceau, Jouvanceau², Lyon, France

All finalists will be evaluated by an esteemed panel of judges on the following criteria during the Live Finale: consistency with the Sebastian Professional brand, style & technical finish, and an overall look including holistic make-up and wardrobe. This year’s panel of judges includes Robert Lobetta, Sebastian Professional Creative Visionary; La Toya Velberg, Sebastian Professional International Artist; Dominick Serna, Celebrity Hair Stylist; Erik Gutierrez, Modern Salon Top 100 Game Changer; and Alison Alhamed, Editor in Chief of Modern Salon. The judges aren’t the only ones who have a say in this year’s competition. The People’s Choice Award will return to the 2018 event, and fans can vote for their favorite looks on the Sebastian Professional What’s Next Instagram page.

For more information about the 2018 What’s Next Awards Competition visit or follow @SebastianWNA on Instagram.

To learn more about Sebastian Professional, visit or follow Sebastian Professional on Facebook and @SebastianPro_Official on Instagram.

  • North American Student – Rachel Alvord

  • North American Student – Diana Keplinger

  • North American Student – Amber Riegle

  • North American Industry Professional – Keisha Mines

  • North American Industry Professional – Adrian De La Parra

  • North American Industry Professional – Erica Keelen

  • North American Affiliate Artist – Samantha Gunn

  • North American Affiliate Artist – Jonathan James

  • North American Affiliate Artist – Janet Algeciras

  • International – Yohann Jouvanceau

  • International – Rosallie Asmar

  • International – Harri Aekerberg

  • International – Danny Van Tuijl

  • International – Brodie Lee Stubbins


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