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Farouk Systems Announces Winner of the Miss Universe CHI Model Search

Wednesday, 19 June 2013 08:26
The Miss CHI Campaign poster

Farouk Systems announces that Nathalie Den Dekker, Miss Netherlands Universe 2012, is the new Miss CHI 2013 and official spokesmodel for the brand.

The first annual Miss Universe CHI Model Search began the night of the Miss Universe 2012 pageant. 89 beautiful and talented Miss Universe 2012 contestants competed for votes from their fans to become the official spokesmodel for the CHI brand and claim the title of Miss CHI 2013.

Over a two-month period, more than 300,000 fans from around the world cast their votes on-line for their favorite contestant. The winner was finally revealed at America’s Beauty Show in Chicago.

“It is an honor to be the first Miss CHI and I am so excited to be working for one of my favorite brands. CHI helps girls all over the world by giving them the tools and products they need to feel more confident, and more beautiful— I am so happy to be a part of it all,” said Dekker.

“We couldn’t have found a more perfect fit for our first official CHI spokesmodel. Nathalie genuinely loves the CHI brand and is more than ready to share that with the world,” said Ali Moon, PR Manager for Farouk Systems.

  • Backstage at ABS Chicago 2013



  • Backstage at ABS Chicago 2013



  • Backstage at ABS Chicago 2013



  • Farouk Shami with Miss CHI and Miss Universe



  • Making the announcement at ABS Chicago 2013



  • ABS 2013



  • Miss CHI as spokesmodel for the brand



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