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David Stanko, Renowned Master Colorist and Expert Educator, joins Madison Reed

Monday, 04 December 2017 15:18

Acquisition of Top Talent solidifies Madison Reed strategy: expand strong digital business by opening brick-and-mortar locations nationwide.

Madison Reed, a prestige hair color brand, today announced David Stanko has accepted the newly created role of Vice President, Technical Design and Education. Prior to Madison Reed, Stanko was a master colorist and brand ambassador for Redken 5th Avenue NYC, a division of L'Oréal. For more than 21 years, Stanko played a pivotal role in Redken's global product launches, including educating and inspiring hair color professionals around the world.

Stanko is a major talent acquisition for Madison Reed and the latest milestone in the company's momentum. Madison Reed recently announced $25 million in venture capital funding –led by Comcast Ventures– to fund the national expansion of Madison Reed Color Bars.

"We are at a pivotal moment in our company," said Madison Reed CEO and Founder Amy Errett. "It is a huge honor to have an educator of David's caliber join us full-time. He will ensure our clients continue to have a phenomenal, prestige experience while we quickly grow the company. Meanwhile, David's formula acumen and artistry are incredible resources for our team as we expand our product portfolio."

Stanko is a hair color visionary, popular with celebrities and salon-industry insiders. As Vice President of Technical Design, he will travel globally to work with the company's manufacturers and suppliers. In his educational role, he will direct the training of Madison Reed's Color Crew, a team of certified colorists who provide color services at Madison Reed Color Bars and consult with clients in multiple ways: in person and via phone, email, online chat, and Facebook Messenger.

"The deep relationship between colorists and their clients is based on trust, communication and education," said Stanko. "You can have the best products in the world, but for the customer to have success, she has to learn about the product. Education is in my DNA, and I can't wait to bring my experience to Madison Reed."

"This company is such an interesting disruptor," Stanko continued. "Women have always wanted to take control of their beauty, but no one was truly focused on that in the hair color industry. Not only is Madison Reed serving these women, they are celebrating them. The traditional boundaries between at home and the salon are disintegrating, and Madison Reed is at the epicenter of a new way to think about color and beauty. I couldn't be more thrilled to be joining this company at such an exciting time."

Stanko is relocating to San Francisco, but he will return frequently to New York to continue his longstanding relationship with Licari Cutler Salon on Manhattan's Fifth Avenue.

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