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Good Fortune! Inspiring Life Story of John Paul DeJoria hits the Big Screen!

Friday, 23 June 2017 21:03

This is the story of a guy who did well—then did good. New documentary proves that the greatest secret to success is sharing your 'Good Fortune.'

'Good Fortune,' a new documentary that chronicles the life of billionaire “rags-to-riches” philanthropist John Paul DeJoria—an entrepreneur whose life story reads like its own movie plot: A man, from immigrant parents, grows up in East LA, drifts in and out of biker gangs and is at times homeless. His desire to get ahead takes him through a period of door-to-door sales jobs and living in his car—until a fortuitous meeting with a hairdresser changes his life forever. Filmmakers Josh and Rebecca Tickell found inspiration in DeJoria’s passion to succeed—and to always share that success with others. That story is now captured in a new documentary, 'Good Fortune,' which takes viewers on a road trip through DeJoria’s life.

DeJoria is perhaps best known for building two billion dollar businesses, John Paul Mitchell Systems and Patrón Spirits. His professional accomplishments also include multiple global enterprises but, at the core of every decision and throughout his journey, what’s most important to this serial entrepreneur is that “Success Unshared is Failure.”

Watch the official 'Good Fortune' trailer below!

Narrated by actor, friend and former business partner, Dan Aykroyd, 'Good Fortune' follows one of the world’s most celebrated entrepreneurs as he does business, and shares his ultimate secret of success: giving back.

Through a series of flashbacks and interviews with friends, fellow entrepreneurs, and business partners, including Ariana Huffington, Cheech Marin, Danny Trejo, Michelle Phillips and Angus Mitchell, 'Good Fortune' is an uplifting, inspiring portrait of the man affectionately known as “JP,” that’s full of humor and substance. Chronicling his early years from his impoverished beginnings in East L.A. and early adulthood spent in the military, and in and out of biker gangs, to his ultimate rise to success, which began when he partnered with hair stylist, Paul Mitchell, and began the now iconic John Paul Mitchell Systems with a borrowed $700.

In a time when CEO’s are stereotyped as “the greedy 1%,“ Good Fortune offers an exclusive look at someone whose leveraged his lucrative lot in life to make the world a better place, while encouraging others to do the same. A pioneer of “conscious capitalism,” John Paul believes that people, the planet and profit are closely intertwined, and dedicates himself to creating back-to-work programs for the homeless, fighting whale poachers in the Arctic, and various other philanthropic ventures and causes. 

"Its subject is an extraordinary individual who started life with no material possessions and built a self-made fortune which has enabled him to act as one of the world's most contributive and effective leaders in philanthropy,” says Aykroyd. “Sharing his good fortune and giving back he continuously encourages others to do the same and has created a network of positive influencers and initiators all over the planet.

I’m honored to have the opportunity to share my story with the world,” said John Paul DeJoria. “Life wasn’t always easy for me, but I always had the drive and faith that I would succeed. I hope the lessons I’ve learned will help inspire others and most importantly remind people that ‘success unshared is failure,’ and we all have the power to make the world a better place.

'Good Fortune' is produced by Big Picture Ranch and directed by husband and wife team, Josh and Rebecca Tickell. The documentary made its world premiere as part of the Zurich Film Festival on September 22nd, 2016, and its U.S. premiere in John Paul’s hometown, Austin, TX, at the Austin Film Festival, on October 14th, 2016.

Good Fortune
10-City Theatrical Release Schedule (2017):

NYC—June 23rd at Village East Cinema Good Fortune opens!
Address: 181-189 2nd Ave, New York, NY 10003

LA—June 30th at Laemmle Monica Film Center Good Fortune Movie L.A. Premiere
Address: 1332 2nd St, Santa Monica, CA 90401

Las Vegas—July 7th at Brenden Theatres at the Palms Good Fortune Movie Las Vegas Premiere
Address: 4321 W Flamingo Rd, Las Vegas, NV 89103

Atlanta—July 7th at Amc Southlake 24 Good Fortune Movie Atlanta Premiere
Address: 7065 Mt Zion Cir, Morrow, GA, 30260

Dallas—July14th at AMC Stonebriar 24 Good Fortune Movie Dallas Premiere
Address: 2601 Preston Rd. #300, Frisco TX 75034

Houston—July 14th at AMC 30, Dunvale Good Fortune Movie Houston Premiere
Address: 2949 Dunvale Houston, Texas 77063

Miami—July 21st at AMC Movie Theater At Sunset Place Good Fortune Movie Miami Premiere
Address: 5701 Sunset Drive Suite 300 South Miami, Florida 33143

Chicago—July 21st at Facets Good Fortune Movie Chicago Premiere
Address: 1517 W Fullerton Ave, Chicago, IL 60614

San Diego—July 28th at Fashion Valley AMC 18 Good Fortune Movie San Diego Premiere
Address: 7037 Friars Rd, San Diego, CA 92108

San Francisco—July 28th at AMC Van Ness 14 Good Fortune Movie San Francisco Premiere
Address: 1000 Van Ness Avenue San Francisco California 94109

Link to pre-order on iTunes now:


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