top news


American Crew partners with Berklee College of Music to host Elvis Legacy Week

Wednesday, 22 March 2017 23:24

American Crew, a Revlon professional brand, is partnering with Berklee College of Music’s Institute for Creative Entrepreneurship to host Elvis Legacy Week, which will partially focus on how developing a distinct personal style, like Elvis did, is crucial to success within the entertainment industries.

Music Makes an Artist, Style Makes an Icon. There are many trademarks that come to mind when you think of Elvis Presley, "King of Rock and Roll" ; his music, his culture, but mostly his style. Mr. Elvis Presley made his mark with his perfectly coiffed, jet black pompadour – a style that quickly made him a heartthrob to women and a style benchmark for young men.

This weeklong celebration (April 3-7) will showcase Elvis' entrepreneurial prowess and foresight in building an illustrious brand.

Last year, American Crew made a bold and iconic move by announcing a limited edition men's grooming product line showcasing Elvis as the face of the brand; a homage to the influence Presley still holds over men's style and grooming. David Raccuglia, founder of American Crew comments, "Elvis redefined grooming for men in America, and we're thrilled to continue our support of his legacy by partnering with BerkleeICE for this historic –and stylish– celebration."

As part of this weeklong celebration, American Crew will be hosting styling workshops, teaching students about building their own personal style and providing complimentary makeovers highlighting the importance that personal style and grooming has on turning an artist into an icon. On Wednesday, April 5, David Raccuglia will star an American Crew Style Talk/Panel from 1-3:00 PM EST.

For more information, please visit

Related items

  • 11 Unforgettable, Iconic Hair Looks that We Love 22 March 2017

    What are the hairstyles that we all remember the most? EsteticaNetwork has selected 11 which, for their own reason, can be defined at some the most beautiful and memorable. They all have one characteristic in common – they helped make history!

  • The Gamble by Guillaume Fort 22 March 2017

    The Gamble Collection by French hair guru Guillaume Fort, is inspired by the mysterious world of clandestine clubs during the years of American Prohibition.

  • Male Spectrum by Barber Beltrán 22 March 2017

    Alex Beltrán from Barber Beltrán presents 2 fantastic collections of looks and styles (Black Label & FAME) to appeal to men from across the style spectrum – brought to life through the superbly artistic photography of David Arnal.

  • Estetica's Exclusive with David Raccuglia: The American Crew 25th Anniversary Interview 22 March 2017

    A famed hairstylist and photographer, David Raccuglia founded American Crew back in 1994, setting the foundation of the men’s grooming industry as we know it today.

Copyright © 2012 | All rights reserved • Edizioni Esav s.r.l. | P.iva 05215180018 | | Privacy Policy login | Powered by coolshop

popup - Wisepops - script

Cookies - USA