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360° Contouring: The Art of Accentuating the Positive by Wella Professionals

Sunday, 05 March 2017 14:08

360° Contouring is the latest beauty trend created to accentuate your best bits. Wella Professionals takes up the challenge with its hair contouring services in conjunction with the launch of the new Le Beige Collection.

Contouring is the art of accentuating the positive. Inspired by the make-up trend of the moment, it has quickly been taken up by hair colorists, fashion stylists and lighting designers to apply figure-skimming lighting tricks, ultra-flattering clothing advice and tried-and-tested make-up mastery in achieving a 360° approach to accentuate those best assets.

Hair Colour Revolution
Hair Colour Contouring is a tailor-made color technique that will revolutionize the way we color hair – and the possibilities are huge. For hair professionals, the real joy comes by being able to contour a client's face shape with her hair to reflect her look and personality. This clever technique uses the careful placement of tones and depths to give highlights and shadows in exactly the right places. The face shape is redefined with enhanced skin tone and with any imperfections skilfully disguised. So the secret to Hair Colour Contouring really is all about taking every detail into consideration: the tonal values of hair, eyes and skin tone, the bone structure of the face, the individuals life stage and of course, the cut, style and texture of hair. More and more clients nowadays want to push out their personal character rather than create a bland, standardised beauty look.

Hair Contouring Services
Wella Professionals is launching three bespoke hair contouring services, which use an expert combination of unique color placement, freehand and highlighting techniques. Using these services, hair color can be used to alter the appearance of any face shape by defining and contouring facial features; for example dark colours can be used to shorten and narrow the face shape, whereas light colours can help to add length and width. The three services are called Bright Contouring, Delicate Contouring and Transformative Contouring and provide distinct benefits uniquely tailored to deliver the long-lasting, beautiful results illustrated in our gallery below.

Le Beige Collection
Wella Professionals is expanding its already vast range of colour possibilities with the launch of its stunning new ‘Le Beige’ collection. Designed specifically to support colour contouring, these six new carefully crafted shades were inspired by the tones of the desert, and translated into hair colour using state-of-the-art shade matching technology. Le Beige Collection palette –for both Color Touch and Koleston Perfect– combines major cool tones with delicate minor hints of brunette. They provide the subtlety and versatility to work in perfect synergy with colour contouring and complement all skin types to deliver a stunning modern look.

  • Delicate Contouring by Wella Professionals



  • Transformative Contouring by Wella Professionals



  • Bright Contouring by Wella Professionals



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