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International Success! UK launch of V76 by Vaughn causes Sensation in Men's Grooming!

Thursday, 16 February 2017 15:55

Luxury Brand Partners is one of the major players in the beauty industry and is quickly spreading their gifts with the men of our world.

LBP’s men’s grooming brand, V76 by Vaughn, launched in the UK with glamour and strong masculine looks representative of the expertise behind the famous artist, bringing hair fashion to the barbers and stylists of the picturesque and historical city.

To celebrate this powerful expansion, V76 by Vaughn invited leading lights of the UK hair industry to experience a trio of specially-designed drinks for ‘Cocktail Hour’ at the 100 Room, bar and terrace, ACE Hotel, Shoreditch while overlooking the city lights.

The founder of the prestige brand, Vaughn Acord, flew in from his New York base to bring the brand to life, in front of a VIP audience that included key press, digital influencers and celebrities from the fashion, film and model world. Opening the evening, the President of V76 By Vaughn, Reuben Carranza introduced Vaughn Acord to the floor, while also offering an insight to the men’s grooming market and of course the products gifted to everyone.

Taking centre stage, Vaughn took his audience through his career moves, from walking global fashion runways to becoming one of the most sought-after authorities in men’s grooming. Focusing on the line, and its development, Vaughn introduced the four distinct categories that celebrate the diversity of men’s grooming in a modern, accessible way.

Taking a modern approach to formulations, ingredients and performance, Well Groomed, Boldly Barbered, Face Forward and soon Gifted Man, make up the line in its entirety, capturing every element of men’s grooming. Presenting the V76 man, Vaughn took inspiration from the new British gent, with three key trends, while working with longer-length hair as focus for transformation grooming. “It has never been more OK to care about how you look. V76 by Vaughn is a full men’s grooming line, empowering guys everywhere to look their best," Vaughn commented. “Being part of this strong global awareness and factoring in my lifetime of experience helps understanding of the growing men’s market, and the vision of our brand.”

Alastair Gourley, MD of UK's Creative Culture Brands added: “V76 by Vaughn is a well thought-out, complete grooming line for men, appealing to all, celebrating diversity in the market.

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