top news

Events/News

International Success! UK launch of V76 by Vaughn causes Sensation in Men's Grooming!

Thursday, 16 February 2017 15:55

Luxury Brand Partners is one of the major players in the beauty industry and is quickly spreading their gifts with the men of our world.

LBP’s men’s grooming brand, V76 by Vaughn, launched in the UK with glamour and strong masculine looks representative of the expertise behind the famous artist, bringing hair fashion to the barbers and stylists of the picturesque and historical city.

To celebrate this powerful expansion, V76 by Vaughn invited leading lights of the UK hair industry to experience a trio of specially-designed drinks for ‘Cocktail Hour’ at the 100 Room, bar and terrace, ACE Hotel, Shoreditch while overlooking the city lights.

The founder of the prestige brand, Vaughn Acord, flew in from his New York base to bring the brand to life, in front of a VIP audience that included key press, digital influencers and celebrities from the fashion, film and model world. Opening the evening, the President of V76 By Vaughn, Reuben Carranza introduced Vaughn Acord to the floor, while also offering an insight to the men’s grooming market and of course the products gifted to everyone.

Taking centre stage, Vaughn took his audience through his career moves, from walking global fashion runways to becoming one of the most sought-after authorities in men’s grooming. Focusing on the line, and its development, Vaughn introduced the four distinct categories that celebrate the diversity of men’s grooming in a modern, accessible way.

Taking a modern approach to formulations, ingredients and performance, Well Groomed, Boldly Barbered, Face Forward and soon Gifted Man, make up the line in its entirety, capturing every element of men’s grooming. Presenting the V76 man, Vaughn took inspiration from the new British gent, with three key trends, while working with longer-length hair as focus for transformation grooming. “It has never been more OK to care about how you look. V76 by Vaughn is a full men’s grooming line, empowering guys everywhere to look their best," Vaughn commented. “Being part of this strong global awareness and factoring in my lifetime of experience helps understanding of the growing men’s market, and the vision of our brand.”

Alastair Gourley, MD of UK's Creative Culture Brands added: “V76 by Vaughn is a well thought-out, complete grooming line for men, appealing to all, celebrating diversity in the market.

Related items

  • Decade by Jim Shaw 16 February 2017

    Jim Shaw has created 'Decade' – a dashing collection of looks for on-trend guys which incorporates four looks ranging from the most foppish of quiff to a pseudo-military crop.

  • Heritage by Gustavo Pardo 16 February 2017

    This fascinating collection proves that men's grooming can be just as audacious and fashionable. Effortlessly cool, these looks vary from a combination of fresh curls and geometric hair design to sleek or rebel bangs.

  • 10 Reasons why you do not want to miss The Iconic Groomer Show! 16 February 2017

    The Iconic Groomer Show is the most anticipated barbering event of the year in NYC, uniting artist from around the world in a unique space in Brooklyn for the sole purpose of men's hair education.

  • The Iconic Groomer in New York City, a unique evening you don’t want to miss! 16 February 2017

    After a super successful show last year we are excited to announce that ‘The Iconic Groomer’ show will again be hosted by Mark Bustos and Richard Mannah and held in New York’s iconic Brooklyn Bowl on Monday, October 29th.

Copyright © 2012 | All rights reserved • Edizioni Esav s.r.l. | P.iva 05215180018 | email:info@estetica.it | Privacy Policy login | Powered by coolshop

popup - Wisepops - script

Cookies - USA