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The Yellow Revolution: Sunlights Balayage launches 'Land of the Midnight Sun'

Friday, 22 April 2016 18:26

Shortly after celebrating its second birthday, Sunlights Professionnel Balayage Lightener is pleased to announce its arrival in Scandinavia!

Sunlights is now available to hair stylists in Sweden, Norway, Denmark & Iceland and is being distributed by the top-three distributors in the region: Baldacci, Frends & Avision Group.

Known as ‘The Land of the Midnight Sun,’ since the sun doesn’t set for weeks at a time during the summer months, it’s only fitting that Sunlights’ first territory outside of North America be Scandinavia. Scandinavia also happens to be the ‘birthplace’ of blonde and is home to one of the highest concentrations of blondes on the planet. According to scientists, blonde hair is thought to have originated in Scandinavia about 10,000 years ago at the end of the last ‘Ice Age.’ In historical terms, blonde hair appeared around the time the Wooly Mammoth and Saber-Tooth Tiger disappeared. Scandinavia was also, of course, home to the Vikings.

Made in America, Sunlights is the brain-child of celebrity stylist Candy Shaw, also known as ‘The Balay Lama’ and the ‘Queen of Balayage.’ Candy developed Sunlights, a state-of-the-art clay-based balayage lightener, to help stylists the world over ‘paint their way to financial freedom!’ An International Educator, Candy also developed THE BALAY BOX, which is the ‘complete balayage class in a box’ containing everything a stylist needs to learn and do balayage.

Just after its first birthday last year, Sunlights went into distribution in North America. In roughly 100 days, Sunlights gained distribution in 45 U.S. States and 7 Canadian Provinces. With the advent of Sunlights’ European Union registration earlier this year, Sunlights is now talking to distributors on virtually every continent.

Like Sunlights’ North American distributors, the Nordic distributors representing Sunlights are some of the top distributors in the region. In addition to Sunlights, their portfolios include such brands as: Aveda, Bumble and bumble, American Crew, Sexyhair & Olaplex.

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