At-home hair color may seem convenient, but as Ian notes the results can be unpredictable… it’s always better to invest the time to see a professional colorist! Here Ian Michael Black, Aveda’s Global Artistic Director, Hair Color, gives you the top four reasons why…
1. ARTISTRY
“A colorist is an artist and nothing will compare to having your hair colored by someone who has the visual artistic eye for hair color, and also a high level of expertise and experience. A colorist can open your eyes to see what’s possible in terms of your hair color, skin tone and eye color. They can refine that color and tone into a perfect shade that is unique for that person.”
2. TECHNIQUE
“A colorist doesn’t need to color over everything. They are equipped with the skills to just place the color only where it is needed, and in the long-term your hair will feel healthier, shinier and have a more youthful appearance.”
3. BOTANICALS
“By seeing an Aveda colorist you will be experiencing Aveda color, which is high-quality professional color customizable for the individual. It also has an up to 93% naturally derived formula (from plants, non-petroleum minerals or water) that infuses the hair with incredible, healthy looking shine with a signature blend of botanical oils. The Aveda color lines our artists use help provide artisanal results of multi-dimensional texture, shine and gorgeous color.”
4. RELAXATION
“Going to a salon allows you to take a moment for yourself. At Aveda, we have complimentary Rituals of Renewal, so while your color is processing you will get any one of our rituals, such as a cup of Aveda Comforting Tea, Stress-Relieving Hand and Arm Massage, or an Aroma Sensory Journey.“
Learn more at Aveda.com