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Ride the Mermaid Wave with NEW Joico Color Intensity Mermaid Blue, Fiery Coral & Black Pearl

Tuesday, 23 February 2016 16:42

After awards season comes festival season, and it’s just around the corner! This year we’re sure to see a sea of mermaid brigade hair-color enthusiasts! And you’ll be just as enthusiastic now with NEW Joico K-PAK Color Intensity Mermaid shades – Fiery Coral, Black Pearl and Mermaid Blue!

But these fashion colors aren’t just for the bold and trend-setting anymore – the tide is rising on this trend as even celebs have been seen riding the mermaid wave on the red carpet. Something has definitely changed as the popularity of these vibrant hair-colors increases, notes internet sensation Larisa Love (aka @LarisaDoll on Instagram), “When I started seeing the look not only on stylists and celebrities, but also on the everyday client, I knew something had changed. People started being ‘brave’ and curious enough to play outside their color-comfort zone.”

Joico continues to play well in the zone launching NEW Color Intensity shades with its new 'Mermaid Collection' consisting of Fiery Coral, Black Pearl and Mermaid Blue, adding to its already expansive palette of 16 vibrant and colorful shades for a total of 19 shades (plus Clear).


  1. • Over-the-top vibrancy that lasts through 15 shampoos
  2. • Packed with award-winning K-PAK’s powerful Quadramine Complex® for guaranteed healthier hair after every color service
  3. • Ultra nourishing Kukui Nut Oil helps leave hair gorgeously conditioned + amps up shine
  4. • 20 intermixable shades = endless creative possibilities

Create your own mermaid looks and more with the Vero K-PAK Color Intensity shade-family, for how-tos and tips from pros like Sue Pemberton and Larisa Love visit

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