The company’s CHI and BioSilk haircare products and styling tools will be used by the hairstyling team at Despierta America (Wake Up America), Hispanic America’s #1 morning show airing on the Univision Network, Monday to Friday from 7 to 11 am, as they beautify hosts, guests, and internationally known celebrities that appear on the show during the term of the promotion. As part of the agreement, Farouk Systems will work with their distribution partners to give consumers the chance to win a trip to Miami and have a backstage experience to attend the morning show live and get a make-over.
Additionally, Despierta América will create a weekly segment giving viewers a glimpse into what happens behind the scenes as the hosts and guests are styled with CHI and BioSilk products. The spot will showcase a variety of interesting and sometimes funny moments leading up to their on-air appearances while getting ready to be on the # 1 Hispanic morning TV show in the U.S.
Since 1986, Farouk Systems has been an active force within the Hispanic community. This relationship not only includes distribution through numerous Latin American countries but a strong Hispanic educational team, hundreds of employees and countless philanthropic efforts.
“We are extremely excited about our agreement with Univision since it marks the expansion of our engagement with 57 million plus U.S. Hispanic consumers,” says Farouk Systems President and CEO, Basim Shami. “It is because of our dedication to excellence and providing consumers products that improve the condition and integrity of their hair that we have seen an increase in the Hispanic market loving our products and tools. This agreement with Despierta América will only help to increase the awareness of BioSilk and CHI products.”
For more information, please visit farouk.com