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The gates are open and salons openings are off and running, at least in states where the lockdowns have been lifted. The appointment calendars are filled. And yet something fundamental is still missing...

Self-made, determined and exceptionally skilled, Patricia Nikole aka @paintedhair defied all odds to become an industry leader and pioneer in hair painting trends. In 2020 Patricia has been appointed Wella Professionals Brand Ambassador.

Amidst all the speculation, Candy Shaw shares her thoughts and experiences about reopening her salon in the state of Georgia, giving rise to a forum on how to meet the challenges arising in the aftermath of extensive nationwide lockdowns.

Many states are improvising the reopening of businesses and other public places based on local statistics and in consideration of suggested “guidelines”, not always with the desired results.

The 53rd edition of Cosmoprof Worldwide Bologna has been postponed until Spring 2021, but in an unprecedented move, the digital format called WeCosmoprof will enable participants to continue to do business over the coming months.

PRAVANA, a leading professional hair color brand, announced the launch of its Stylist Transform & Empowerment Program (S.T.E.P.): a comprehensive initiative designed to help the salon and stylist community rebuild.

The sense of joy is almost overwhelming! Hair salons across Europe are reopening and there is an unbelievable clamour for appointments. But what remedies are most in demand from that enthusiastic clientele?

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