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Eufora CEO Beth Bewley announces new growth plan that includes evolving corporate structure and systems.

International Hairdressing Awards’ machine goes at full speed, announcing the five names that will make up the professional jury for their third year. Again, the competition has a jury formed by five renowned public figures of international hairdressing...

When times get tough, salons can evolve and thrive by restoring their relationships with clients through the ultimate Salon Emotion experience.

Daniel Kaner, President and Co-Founder of Oribe Hair Care and brilliant conversationalist, talked with Estetica about the company’s joining forces with Kao Salon Division. We touched upon everything from synergies to development and roads less taken.

Wahl Professional just announced its newest partnership with social media sensation and barber, A Rod (@arod23pr). The clipper manufacturer and A Rod, who has over two million followers on Instagram, will bring high-quality education to barbers and stylists everywhere.

The AIPP AWARDS 2020-2021 competition is on its way: this year due to the exceptional times that all of us are facing, the organization has postponed the entries deadline and there's time until October 31st, 2020 to submit your photographic hair fashion collections!!!

In an editorial shoot with Estetica, Wella Professionals honors the brand’s 140th anniversary, bringing together three influential North American artists to celebrate their color portfolio.

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