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Re-imagine Blonde is a trend showing Ice Marbleized Effects. The color technique is a palette of shades that look like Mineral Erosion with Glacial Blues in Ice Agate Pattern Forms. To achieve the look, see the below step-by-step from Goldwell Artistic Director, Rebecca Hiele!

Farouk Systems, Inc. just announced their support of the Professional Beauty Association’s (PBA) Beacon program by becoming a Beacon Program Top Sponsor.

Patrice Washington is a nationally recognized best-selling author, featured columnist, television commentator, transformational speaker, spokesperson, radio host, and leading authority on personal finance, entrepreneurship, and success for women and youth.

Color Melting was the hottest trend of 2017 and will continue to make its way through 2018! But... why is Color Melting taking the world by storm?

Founder and International Creative Director, Mark Woolley is bringing his notorious Electric Sessions to San Diego. Bringing together three British greats who are making their name in the US, guests will get a chance to get up close and personal with Mark Woolley from Electric, globally renowned educator DJ Muldoon from The…

Wella’s Hairdressers at Heart is commemorating the legacy of globally recognized hairdresser and industry icon, Fabio Sementilli, with the Fabio #ICAN Scholarship.

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