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In an exclusive interview with Estetica, Scott Guinter talks about the unique challenges involved in rolling out the Kao Salon Industry Recovery Initiative in the USA and their commitment to getting salons back on their feet and growing their businesses safely.

Kao Salon Division, home of Goldwell, KMS and Oribe, introduces the Kao Salon Industry Recovery Initiative, a global/local program focused on helping salons recover and rebuild as they emerge from the COVID-19 crisis. 

Each year, stylists and dedicated salon partners have joined Kao Salon Division in one of the world’s most exciting cities, celebrating Goldwell, KMS, Oribe and VARIS – as well as recognizing the gold winners of their annual creative competition.

Your playground just got bigger. Make metallic a part of your palette with the new ELUMEN trend shades. Play metal with ELUMEN Play or go grey on purpose with ELUMEN. Enrich your ELUMEN paintbox with 6 trendy new shades. Go beyond the usual. Color different!

Celebrity Hairstylist, Harry Josh, worked with Priyanka Chopra Jonas for the Grammys' red carpet. Learn HOW TO!

Goldwell U.S. just announced that popular stylist and beauty influencer Jacob Khan has signed as a Goldwell Ambassador. The Atlanta-based educator, entertainer and entrepreneur is the owner of luxury salon Jacob K Hair in Roswell, Georgia, and has a large global following on Instagram.

Estetica USA is proud to announce our Winter Issue is here and we can’t wait for you to see what’s in store for 2020! Filled with the latest trends, behind the scene looks into events, education, stars and styles... and much, much more!

Goldwell just announced its first annual Color of the Year: DIGITAL TEAL. The fusion of blue and green makes up Digital Teal. Its duality has a versatile and trans-seasonal appeal. On top of that, the saturation level adds a sense of confidence and gravitas.

Celebrity hairstylist, Ashley Streicher, created a modern glam hair style to complement Rachel Brosnahan’s bold, sleek sequin dress for last night’s 2020 Golden Globes with the help of essentials from Goldwell and VARIS. Please see below for the breakdown on how to recreate her red carpet look.

Goldwell announces its Global Creative Awards

Wednesday, 11 December 2019 11:36
Published in Events/News

The year 2020 is the year of change for Goldwell as they introduce the Global Creative Awards – an entirely new global competition focused exclusively on creativity.

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