Goldwell's Elumen Play color collection was inspired by the graphic bright patterns and modern fabric prints that are retro but fresh and modern simultaneously. 

Goldwell & KMS Global Zoom guests from all over the world converged on the Austrian capital this weekend to celebrate the 17th edition of its  international extravaganza!

Goldwell National Artist, Steven Picciano, evaluated the model’s natural skin tone and eye color to create a color story, enhancing both with saturated red and copper expressions. Here’s how to create this color as well as styling instructions from KMS Artistic Director, Sonna Brado.

Goldwell U.S. announced that well known hair color and style influencer Chrissy Rasmussen has signed as a Goldwell U.S. Ambassador.

The Goldwell Expert Panel just announced this year’s U.S. Finalists for the 2019 Goldwell Color Zoom Challenge. Leading colorists from across the country submitted entries for one of the three Color Zoom Challenge Categories – Creative Artist, New Talent Artist and Partner Artist.

Kao Canada Inc., home to Goldwell, KMS, and Oribe salon brands, announced the grand opening of its new Kao Salon Academy in Toronto, one of two North American facilities devoted to groundbreaking education for salon professionals. 

Kao USA Salon Division announced the 2019 Goldwell Color Zoom Challenge U.S. Semi-Finalists. For the competition, leading hair stylists and colorists from across the country submitted their entries for one of three Categories – Creative Artist, New Talent Artist and Partner Artist.

Max-out shine and customize your look with a collection of brilliant new shades from Goldwell – the most stunning colors you can imagine, finished with reflection and shine!

Creating the perfect mermaid hair is all about mimicking various colors of the ocean, melting several shades of blue throughout the hair. Here’s an example of how to achieve this look using Elumen from KMS National Artist, Sage Kinney.

Think: What’s your hair age? Inspired by anti-aging skincare, this rejuvenating new regimen treats the scalp to ward off the signs of aging for healthier hair.