From this Fall onwards, salon clients will be enthralled by the brilliant colors with unexpected luminosity that is awaiting them in all Goldwell salons.

Introducing the Curls & Waves collection from Goldwell, an assortment of at-home hair care and styling essentials, designed to help you create the perfect wave.

This spring, during the height of the pandemic, Kao Salon Division launched the Kao Salon Industry Recovery Initiative and committed to providing Goldwell and KMS salons with tangible resources to help them reopen and restore their businesses in the months ahead.

After the brilliant news that Angelo Seminara has been appointed Global Brand Ambassador for Goldwell, Estetica wanted to find out more – so we held an exclusive Zoom interview with him and Kao Salon Division Vice President Creative & Communications, John Moroney. 

Introducing Nocturnal – a new sublime and super modern Color Collection from Angelo Seminara, Goldwell’s newest Global Ambassador.

Goldwell just announced their new Global Ambassador, Angelo Seminara. As one of the most globally celebrated hairstylists, Seminara will create limited-edition collections and inspire innovation for Goldwell’s products and services. He will also represent the brand via social media and at press and industry events.

Kao USA Salon Division announces that Instagram influencer Sydney Ann Lopez (@sydneyannlopezhair) has signed on as a Goldwell Social Media Ambassador. Known for combining vibrant fashion colors with edgy, romantic up styles, Sydney is a rising star in the hair color industry.

This collection contains many retro elements from the 60s to the 90s, with a strong pop art influence – but the content deals with the number one social issue of 2020: the blurring of the boundaries between fake and real.

In an exclusive interview with Estetica, Scott Guinter talks about the unique challenges involved in rolling out the Kao Salon Industry Recovery Initiative in the USA and their commitment to getting salons back on their feet and growing their businesses safely.

Kao Salon Division, home of Goldwell, KMS and Oribe, introduces the Kao Salon Industry Recovery Initiative, a global/local program focused on helping salons recover and rebuild as they emerge from the COVID-19 crisis.