There is already something to celebrate in this new year. Goldwell has just announced its Color of the Year for 2021: Lilac Aura. The modern, fresh shade of pastel purple is launching today to colorists and beauty professionals around the world.

Don't miss out! Estetica USA is proud to announce our Winter Issue is here and we can’t wait for you to see what’s in store for 2021! Filled with the latest trends, inspiring stories, education, stars and styles... and much, much more!

Hosted by Kao Salon Division, this has been the virtual event that has laid down the foundations for the future of global creative events of this kind in our industry.

Are you excited to see what Kao Salon Division is preparing for you? It's all coming together – the Kao Salon Virtual Experience will take place on October 18th and 19th via virtualevent.kaosalondivision.com

From this Fall onwards, salon clients will be enthralled by the brilliant colors with unexpected luminosity that is awaiting them in all Goldwell salons.

Introducing the Curls & Waves collection from Goldwell, an assortment of at-home hair care and styling essentials, designed to help you create the perfect wave.

This spring, during the height of the pandemic, Kao Salon Division launched the Kao Salon Industry Recovery Initiative and committed to providing Goldwell and KMS salons with tangible resources to help them reopen and restore their businesses in the months ahead.

After the brilliant news that Angelo Seminara has been appointed Global Brand Ambassador for Goldwell, Estetica wanted to find out more – so we held an exclusive Zoom interview with him and Kao Salon Division Vice President Creative & Communications, John Moroney. 

Introducing Nocturnal – a new sublime and super modern Color Collection from Angelo Seminara, Goldwell’s newest Global Ambassador.

Goldwell just announced their new Global Ambassador, Angelo Seminara. As one of the most globally celebrated hairstylists, Seminara will create limited-edition collections and inspire innovation for Goldwell’s products and services. He will also represent the brand via social media and at press and industry events.