top news
Lilac Aura Introduced As Goldwell’s Color of the Year
Friday, 15 January 2021 16:31There is already something to celebrate in this new year. Goldwell has just announced its Color of the Year for 2021: Lilac Aura. The modern, fresh shade of pastel purple is launching today to colorists and beauty professionals around the world.
Hot Off the Press! Estetica USA Winter Issue OUT NOW – Get your Free Digital copy here!
Wednesday, 23 December 2020 10:31Don't miss out! Estetica USA is proud to announce our Winter Issue is here and we can’t wait for you to see what’s in store for 2021! Filled with the latest trends, inspiring stories, education, stars and styles... and much, much more!
The World comes Together: Kao Salon Virtual Experience!
Monday, 19 October 2020 16:50Hosted by Kao Salon Division, this has been the virtual event that has laid down the foundations for the future of global creative events of this kind in our industry.
Don't Miss Out! Countdown to Kao Salon Virtual Experience 2020
Wednesday, 14 October 2020 14:24Are you excited to see what Kao Salon Division is preparing for you? It's all coming together – the Kao Salon Virtual Experience will take place on October 18th and 19th via virtualevent.kaosalondivision.com
Introducing Elumenation Cool Chic by Goldwell
Wednesday, 30 September 2020 08:41From this Fall onwards, salon clients will be enthralled by the brilliant colors with unexpected luminosity that is awaiting them in all Goldwell salons.
Flawless, Salon-Worthy Waves On-Demand: Introducing the Goldwell Curls & Waves Collection
Tuesday, 25 August 2020 15:31Introducing the Curls & Waves collection from Goldwell, an assortment of at-home hair care and styling essentials, designed to help you create the perfect wave.
Kao Salon Industry Recovery Initiative: Bringing Beautiful Back
Tuesday, 18 August 2020 16:45This spring, during the height of the pandemic, Kao Salon Division launched the Kao Salon Industry Recovery Initiative and committed to providing Goldwell and KMS salons with tangible resources to help them reopen and restore their businesses in the months ahead.
Common Goals: In Conversation with John Moroney & Angelo Seminara
Thursday, 16 July 2020 14:28After the brilliant news that Angelo Seminara has been appointed Global Brand Ambassador for Goldwell, Estetica wanted to find out more – so we held an exclusive Zoom interview with him and Kao Salon Division Vice President Creative & Communications, John Moroney.
Introducing Nocturnal – a new sublime and super modern Color Collection from Angelo Seminara, Goldwell’s newest Global Ambassador.
Breaking News! Angelo Seminara signs on as Global Ambassador for Goldwell
Monday, 13 July 2020 13:11Goldwell just announced their new Global Ambassador, Angelo Seminara. As one of the most globally celebrated hairstylists, Seminara will create limited-edition collections and inspire innovation for Goldwell’s products and services. He will also represent the brand via social media and at press and industry events.