A toolbox to bring creative color ideas to life! The new Color System features an assortment of products specifically designed to offer endless possibilities when combined with any Goldwell Color Brand.

These seven, new in-salon conditioning serums are formulated to neutralize and lock-in any color or treatment. The Dualsenses Intensive Conditioning Serums boost each service, intensifying and extending the final look.

Goldwell and KMS celebrated with 20 of their Titanium level salons at a gala in New York City at the Garden City Hotel.

No matter how long the winter, Spring is sure to follow, and now is your time to bloom with some amazing hair inspo and the Winter issue of ESTETICA USA!

No matter how beautiful a bold red is, a client may want a more natural looking chestnut brown shade. Here’s an example of how to use @Pure Pigments from Goldwell’s Regional Artistic Team Member, Steven Picciano.

Goldwell is further expanding its range of digital education tools. Following the successful Education Plus App, Goldwell is launching the YouTube channel “Goldwell Education Plus” to offer its stylists new, inspiring videos every week as another valuable source of education – one that is available at any time.

For the first time in the history of Color Zoom –Goldwell's prestigious international hair competition– the 2018 Global Zoom event held this week in Toronto, Canada saw all three categories scooped by not only the same country, but by the same salon in the same town!

VP & Global Creative Director of Kao Salon Division, Goldwell and KMS, John Moroney is a true industry icon. His experience as a platform artist, salon educator, salon owner, and inspirational guru makes him the ideal educator of educators, while uplifting salons and the brand mission.

The Goldwell Expert Panel just announced this year’s U.S. Finalists for the 2018 Goldwell Color Zoom Challenge. Leading colorists from across the country submitted entries for one of the three Color Zoom Challenge Categories –Creative Artist, New Talent Artist and Partner Artist.

On September 29th, 2018, thousands of stylists from around the world will gather at the annual Goldwell/KMS Global Zoom World Artistic Event, which will be held this year in Toronto, Canada.