Kao USA Salon Division announces that Instagram influencer Sydney Ann Lopez (@sydneyannlopezhair) has signed on as a Goldwell Social Media Ambassador. Known for combining vibrant fashion colors with edgy, romantic up styles, Sydney is a rising star in the hair color industry.

This collection contains many retro elements from the 60s to the 90s, with a strong pop art influence – but the content deals with the number one social issue of 2020: the blurring of the boundaries between fake and real.

In an exclusive interview with Estetica, Scott Guinter talks about the unique challenges involved in rolling out the Kao Salon Industry Recovery Initiative in the USA and their commitment to getting salons back on their feet and growing their businesses safely.

Kao Salon Division, home of Goldwell, KMS and Oribe, introduces the Kao Salon Industry Recovery Initiative, a global/local program focused on helping salons recover and rebuild as they emerge from the COVID-19 crisis. 

Each year, stylists and dedicated salon partners have joined Kao Salon Division in one of the world’s most exciting cities, celebrating Goldwell, KMS, Oribe and VARIS – as well as recognizing the gold winners of their annual creative competition.

Your playground just got bigger. Make metallic a part of your palette with the new ELUMEN trend shades. Play metal with ELUMEN Play or go grey on purpose with ELUMEN. Enrich your ELUMEN paintbox with 6 trendy new shades. Go beyond the usual. Color different!

Celebrity Hairstylist, Harry Josh, worked with Priyanka Chopra Jonas for the Grammys' red carpet. Learn HOW TO!

Goldwell U.S. just announced that popular stylist and beauty influencer Jacob Khan has signed as a Goldwell Ambassador. The Atlanta-based educator, entertainer and entrepreneur is the owner of luxury salon Jacob K Hair in Roswell, Georgia, and has a large global following on Instagram.

Estetica USA is proud to announce our Winter Issue is here and we can’t wait for you to see what’s in store for 2020! Filled with the latest trends, behind the scene looks into events, education, stars and styles... and much, much more!

Goldwell just announced its first annual Color of the Year: DIGITAL TEAL. The fusion of blue and green makes up Digital Teal. Its duality has a versatile and trans-seasonal appeal. On top of that, the saturation level adds a sense of confidence and gravitas.