Alex Dobao is an international beauty business whisperer, holding all the secrets to success from a financial standpoint. Today we get deep into the concept of spending too much time in the salon and how it is important to always remember you are the host of your business place, not your "home."

Alex Dobao is an international beauty business whisperer, holding all the secrets to success from a financial standpoint. Today we get deep into the concept of happiness and how it is an important, if not essential part of being a fruitful salon owner.

"The hairdresser does not sell." Yeah, I know, it sounds contradictory at this time when so many people offer training for professional hairdressers and especially emphasizing the increasing importance of relying on a sales turnover.

Alex Dobao is a business professional and consultant, sharing some of his insight of what differentiates a successful business owner as opposed to a struggling salon owner.

Throughout the world, in any industry, there are always those who are willing to undertake anything. Professionals that work in the efforts of achieving their dreams and owning their own business.