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In order to create the life you want, you need to master keeping yourself motivated so you can take the kind of action needed to attain your goals, which for most are financial freedom and a happy life,” says Ronit Enos, Business Strategist and Ideation Coach. And, those who realize their goals know that it is largely dependent on motivation.

New Clients: The Do's and Don'ts

Friday, 03 August 2018 11:40
Published in Education

In the hair industry for almost 25 years, Lisa Whiteman reveals her top professional salon tips ton how to get it right first time when meeting new clients.

Have your clients ever shopped for their beauty products at an online retailer instead of in your Salon? Well, now the Amazon Local Associates program can help by allowing you to create a virtual storefront for your business on Amazon!

Want to see your salon on Amazon?

Wednesday, 07 March 2018 18:06
Published in Events/News

The most successful businesses are constantly looking for new ways to earn money and serve customers, and salons are no exception. Amazon has been researching ways to understand the needs of small businesses and the result is a new program called Amazon Local Associates.  

The most successful stylists know they must conquer more than just the latest styling techniques. So how do they make it rain dollar signs?

Alex Dobao is a beauty business whisperer, holding the secrets to success from a financial standpoint. Today we get deep into the concept of how bad business habits can cost you your business, and how to identify these in a salon owner. Below he writes his column to show how 10 issues can guarantee failure...

Staff motivation is an issue for many businesses, and the salon and spa industry is no stranger to this issue. In a client centric business, you must do your best as the business manager or owner to motivate your staff and provide a pleasant work environment.

ESTETICA attended yesterday the second edition of Paul Mitchell’s Business rEvolution in Las Vegas’ Aria Resort & Casino. The event focused solely on the business side of beauty including an explosion of secrets to success... prepare to be inspired!

Alex Dobao is an international beauty business whisperer, holding all the secrets to success from a financial standpoint. Today we get deep into the concept of happiness and how it is an important, if not essential part of being a fruitful salon owner.

"The hairdresser does not sell." Yeah, I know, it sounds contradictory at this time when so many people offer training for professional hairdressers and especially emphasizing the increasing importance of relying on a sales turnover.

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