What if, suddenly, the hair stopped being hair and became silk, cotton or cashmere? What if, instead of scissors and combs, the hair was manipulated on looms and with crochet needles?

This whimsical, fascinating collection stands for the fabulous combination of sumptuous, intricated hairstyles and exclusive beauty. Awe-inspiring looks with a wondrous display of hair art magnificence.

Inspired by the work of Leonardo Da Vinci, all the jewellery is set in the hair with the purpose of creating true works of art, but unlike paintings that stand the test of time, hairstyles are ephemeral works of art.

Yesterday at the Dion Lee AW’20 runway show at The Shed, Wella Professionals Global Creative Director of Care & Styling Eugene Souleiman created strong and natural hair looks with delicate braids to complement the designer’s latest collection.

A collection that combines refined, worked and defined techniques, whilst maintaining the creative passion in its delicate balance, even extolling the natural, vaporous and youthful effect that the occasion demands.

In search of one's own identity – experimenting on the way with inspiring, alternative  looks! Extra-blonde hair and natural highlights for extreme rebelliousness.

Prestige hair and beauty brand, ECRU New York, was the exclusive backstage hair sponsor for Nolcha Shows during NYFW SS20. A reimagination of the classic braid was the inspiration that graced the runway – learn HOW TO!

Wedding day is, in most of the cases, the materialization of a long awaited dream. This fascinating collection would be part of many women's wedding dreams, all of them different and unique.

Romantic weaves and fairy-tale shades, but also irregular lines and overlapping shades, creating a personalized and unique chromatic harmony.

The international fashion runways today, together with social media, are one of the main sources of inspiration in trendsetting. So when they “speak”, we should listen.