In search of one's own identity – experimenting on the way with inspiring, alternative  looks! Extra-blonde hair and natural highlights for extreme rebelliousness.

Prestige hair and beauty brand, ECRU New York, was the exclusive backstage hair sponsor for Nolcha Shows during NYFW SS20. A reimagination of the classic braid was the inspiration that graced the runway – learn HOW TO!

Wedding day is, in most of the cases, the materialization of a long awaited dream. This fascinating collection would be part of many women's wedding dreams, all of them different and unique.

Romantic weaves and fairy-tale shades, but also irregular lines and overlapping shades, creating a personalized and unique chromatic harmony.

The international fashion runways today, together with social media, are one of the main sources of inspiration in trendsetting. So when they “speak”, we should listen.

With the mind we always travel in time, we think of the future drawing on memories of the past, however implausible they might turn out to be. This is the concept that inspired the Feeling The Future collection by Sergio Laurenzi.

'Now' collection by Rafael Bueno arrives filling our present time with light, form and color – looks focus on versatile and daring hairstyles, ranging from the most groundbreaking long hair to multicolored braiding.

With trends moving towards more natural and lived-in textures, even brides are going for looser looks. 

This collection aims to define contrasting personalities, attitudes and emotions through shapes, textures and mood lighting. Each look defines a personality and emotion with individual images reflecting a combination of confidence, serenity, femininity and strength.

Texture discovers an alternative identity in this bold and beautiful collection. Elegance and style no longer demands uniformity and symmetry.