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Displaying items by tag: bond building

Joico Global Brand Ambassador Larisa Love is a believer in the Joico Defy Damage System and explains how you, too, can optimize the performance of your haircolor and lightener to deliver the stunning results.

A Global Revolution in Bond Building by Joico

Wednesday, 05 June 2019 11:34
Published in Products

Introducing Joico Defy Damage – The Next Generation of Bond Building! A new line of professional in-salon bond-building, -protecting, -strengthening and color optimizing treatments plus an at-home care range that has to be experienced to be believed!

Almost nine months ago on June 6th 2018, fifteen unsuspecting professional hairstylists traveled to sunny southern California – some from across the pond in the U.K. and even as far away as Norway – to take part in what, at the time was only described to them as “Project D.”

Organic Natural Color, the healthy hair care company renowned for its certified organic color and treatment products that nurture hair naturally now  offers its breakthrough miracle-in-a-bottle; Quinoaplex R3.

For color without compromise, Keune Bond Fusion protects, restores and maintains stronger bonds and prevents breakage, while continuously treating and conditioning chemically processed hair.

Attention colorists! When it comes time to change the look of your client’s hair color and deliver the color of her dreams, it is always essential first and foremost to protect and preserve the health and vitality of hair

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