Holidays are SLAMMIN’ in the salon and at the same time, salon guests are looking for even more attention in the form of styles to impress at holiday parties.

During the holiday season, a boho inspired festive look that can go from day to night is the ace up every party girl’s sparkly bell sleeve. It’s not up, it’s not down, it’s both! Anna Peters, Sam Villa ArTeam Member, gives easy steps for a Bohemian festal creation that’s the perfect amount of everything merry.

"More women are embracing the shag these days, because the new version is softer and adaptable to most hair lengths and textures,” says Jesse Linares, Sam Villa ArTeam. 

With trends moving towards more natural and lived-in textures, even brides are going for looser looks. 

Sam Villa, co-founder of Sam Villa and Global Artistic Ambassador for Redken 5th Avenue, called on his ArTeam to clarify some of the more popular hair misconceptions... don't miss out!

Music festival season is here, time to let loose and feel the positive vibes with this modern day Farrah Fawcett inspired style. Anna Peters, Sam Villa ArTeam, shares the process to create this look that’s perfect for festival season. Teach guests these simple steps for a free flowing 70’s style.

Those who are GREAT know that there is ALWAYS room for improvement. And, improvement is usually paved with EDUCATION! Paid, free, live, digital, word of mouth – it all counts! Jesse Linares, Sam Villa ArTeam, shares 5 proven tips for becoming a great hairdresser!

Fringe is always on trend for spring, because it’s one of the easiest ways to refresh almost any haircut. This season, both shorter softer and longer heavy fringe are coming back as a tribute to the 90’s fashion influence. 

Help clients steal attention at prom with volume as high as the volume on the dance floor! Anna Peters for Sam Villa says, “Keep the height towards the front of the head instead of the back and it will be fresh, current and nothing like grandma’s beehive.”

Thanks to better product technology and education, more women are feeling empowered to wear their hair naturally curly. Natural-looking waves, polished with the perfect amount of frizz is the goal.