Sam Villa is a man that needs no introduction. From hairdressers to consumers, his face and voice is one recognized as a leader in the mastery of beauty and hairstyling, planting seeds in the minds of generations that now build up this craft-based industry.

Redken announces four new Brand Ambassadors for 2018. Cassondra Kaeding, Silvia Reis, Cassandra McGlaughlin, and Elizabeth Faye join Redken’s roster of industry notables, furthering the brand’s position in the social and digital space while connecting with the next generation of stars behind the chair.

Behind every good leader there is a good TEAM, because good leaders bring out the best in others. Sam Villa, 2017 Lifetime Achievement Award Winner, does just that. He is motivated by the passion to teach others to be the best they can be.

Redken’s focus on connecting with top talent across the professional hair industry is reaching new heights with the #RTeam, a freshly minted community of top stylists and colorists paving their own ways on social media.

With the influx of blow dry bars, glam apps and dry shampoos appearing everywhere, one thing is clear: clients love a good blowout, but do not necessarily want to put in the effort to blow dry their own hair.

Redken just announced Rebecca Taylor as the brand’s new Creative Colorist. The professional colorist and social media starlet known for her vibrant hues behind the chair has been voted “Best Vivid Colorist in the World” by Glamour and her work has been published in such titles as Vogue & Cosmopolitan.

Redken 5th Avenue NYC just announced hair industry icon Josh Wood as its new Global Color Creative Director.

As a Redken Artist, two days are never alike. One day, you could be doing an interview with a top publication, then you could be behind the chair, and the next day, you could be doing an extreme makeover on-camera at the Redken Labs on YouTube!

As the brand continues to emphasize its focus and commitment to the betterment of the salon professional, Redken just announced the launch of the Break Room, the newest resource found only on RedkenPro.com

What do split ends, frizz and lackluster hair have in common? They can all be a side effect of over-styled, over-processed hair, which can all be aggravated by colder weather!