As North America looks in hope towards salon businesses re-opening, Henkel North America, via its haircare professional brands, Alterna®, Joico®, Kenra®, #mydentity®, Pravana®, Schwarzkopf Professional®, SexyHair®, and Zotos Professional® announce its “Beauty Care United - Standing Together with Stylists” a campaign and program aimed at helping to bring back the ‘unity’ in the salon community.

Did you know that PRAVANA is hosting a Salon Transformation Sweepstakes? Two lucky stylists (one booth renter and one commissioned salon owner) have a chance to makeover their spaces, thanks to PRAVANA and its partner Belvedere Maletti, a leading salon design and furnishings company.

As clients are beginning to make their long-awaited appointments and the books begin to fill, PRAVANA wants to make sure colorists have the tools they need to find success in the salon.

PRAVANA, a leading professional hair color brand, announced the launch of its Stylist Transform & Empowerment Program (S.T.E.P.): a comprehensive initiative designed to help the salon and stylist community rebuild.

Introducing the NEW ChromaSilk Express Tones After Dark, the darker side of PRAVANA’s best-selling, ammonia-free, fast-acting ChromaSilk Express Tones! These three new Express Tones will be available January 2020!

When Pravana throws an event, you better believe it’s going to be just as bright and bold as the colors they make.

The innovators at PRAVANA have done it again! Power your creative process with the all-new Balayage Palette! This palette contains NEW Temperature Controlled Ink Technology, proven to gently accelerate lightening power!

Amp up every day naturals with the all-new ChromaSilk VIVIDS Everlasting: three permanent creme hair colors in gorgeous creative shades. ChromaSilk VIVIDS Everlasting is PRAVANA’s VIVIDS-like permanent color collection that is used with developer for beautiful, long-lasting formulas.

Pravana’s all new Color Protect Cleanse & Condition can keep hair color brighter longer – for up to 60 washes! Perfect for those who shampoo their hair frequently.

In July Pravana is launching three stylers to help stylists create all the looks their clients are craving!