When it comes to hair, it’s personal. The way you style behind the chair is your signature, and PRAVANA is here to empower you to create the looks you envision.

Blonding: the most requested yet most challenging salon service that stylists face every day behind the chair. With the ongoing platinum and pastel hair trends among influencers and celebrities, clients are looking to professionals to recreate these looks more than ever...

It’s official – PRAVANA’s all-new online education is READY TO GO! Stylists are invited to immerse themselves in PRAVANA’s free, on-demand education Created by Stylists for Stylists™.

Here's a fascinating, fun and artistic way to color the hair created by the queen of rainbow hair, Taylor Rae!

With the new PRAVANA ChromaSilk violet shades, stylists can feel confident in creating beautiful, true violet tones while having the ability to enhance colors, balance formulas and neutralize residual warmth. A must-have for any stylist looking for a permanent, mid to high level violet option!

Violet... a timeless, inclusive shade adored by the beauty and fashion industries, that clients request and stylists strive for. Whether it’s to neutralize warmth or simply add tone, the demand for high-quality violet products behind the chair is imperative.

Marcie Owsinski has joined the PRAVANA team as the new Education Manager. Effective immediately, Marcie will be responsible for managing all PRAVANA’s educational activities and providing an expert level of technical support for the brand's distributor partners, educators and customer experience team.

With a 360 view of Los Angeles, Henkel Academy of Hair is already on top on the beauty world at their new headquarters in thriving Culver City, CA.

Henkel announced that Michelle Chandler will succeed President and Founder Steve Goddard as the new General Manager of Pravana.

Henkel has successfully closed the acquisition of Nattura Laboratorios, S.A. de C.V., headquartered in Guadalajara, Mexico. The agreement to acquire Nattura Laboratorios and associated companies in the USA, Colombia and Spain was signed on March 8, 2017.