top news
Get Ready to Blonde: New ChromaSilk HI LIFTS Designed to Counteract Brassiness in One Step
Monday, 29 March 2021 14:25Introducing the all-new PRAVANA ChromaSilk HI LIFTS: a single-step blonding formula designed to counteract brassiness PLUS one versatile hue that works with hair’s natural undertones.
PRAVANA’s all-new ChromaSilk Pearl Series is a must-have for every colorist. Why, you ask? Well, Collective member and color extraordinaire Aspen Rae knows it’s the versatility and ease to now create those beautiful, hard-to-achieve silver and pink pigments on clients.
Henkel Hair Professional Brands launch "BCU" Salon Support Program
Wednesday, 02 September 2020 17:57As North America looks in hope towards salon businesses re-opening, Henkel North America, via its haircare professional brands, Alterna®, Joico®, Kenra®, #mydentity®, Pravana®, Schwarzkopf Professional®, SexyHair®, and Zotos Professional® announce its “Beauty Care United - Standing Together with Stylists” a campaign and program aimed at helping to bring back the ‘unity’ in the salon community.
Did you know that PRAVANA is hosting a Salon Transformation Sweepstakes? Two lucky stylists (one booth renter and one commissioned salon owner) have a chance to makeover their spaces, thanks to PRAVANA and its partner Belvedere Maletti, a leading salon design and furnishings company.
A Perfect Blend, Made Easy: Pravana launches ChromaSilk Blended Neutrals
Tuesday, 26 May 2020 15:14As clients are beginning to make their long-awaited appointments and the books begin to fill, PRAVANA wants to make sure colorists have the tools they need to find success in the salon.
Pravana is Taking it Back to Move the Industry Forward with an All-New Initiative to Support Salons and Stylists
Thursday, 21 May 2020 17:33PRAVANA, a leading professional hair color brand, announced the launch of its Stylist Transform & Empowerment Program (S.T.E.P.): a comprehensive initiative designed to help the salon and stylist community rebuild.
Introducing the NEW ChromaSilk Express Tones After Dark by Pravana
Monday, 30 December 2019 16:43Introducing the NEW ChromaSilk Express Tones After Dark, the darker side of PRAVANA’s best-selling, ammonia-free, fast-acting ChromaSilk Express Tones! These three new Express Tones will be available January 2020!
Supreme Creativity! Pravana’s 10th Annual #ShowUsYourArtistry Awards in Los Angeles
Wednesday, 06 November 2019 18:18When Pravana throws an event, you better believe it’s going to be just as bright and bold as the colors they make.
Power your Creative Process with the All-New Balayage Palette by Pravana
Wednesday, 02 October 2019 10:13The innovators at PRAVANA have done it again! Power your creative process with the all-new Balayage Palette! This palette contains NEW Temperature Controlled Ink Technology, proven to gently accelerate lightening power!
Bring the Magic of VIVIDS to Your Permanent Color Formulas with all-new ChromaSilk VIVIDS Everlasting
Thursday, 29 August 2019 13:58Amp up every day naturals with the all-new ChromaSilk VIVIDS Everlasting: three permanent creme hair colors in gorgeous creative shades. ChromaSilk VIVIDS Everlasting is PRAVANA’s VIVIDS-like permanent color collection that is used with developer for beautiful, long-lasting formulas.