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Displaying items by tag: Patrick McIvor

Social media has evolved over the last 5 years, and so must salon professionals. Patrick McIvor, Artistic & TechniCulture Director for Goldwell and KMS California and Techni-Color Director of ARROJO, explains how social media has changed and offers 3 indispensable tips for salon professionals.

Get Digital with Consultations

Saturday, 17 October 2015 17:33
Published in Education

Out with the old and in with the new… to be competitive in today’s market, a salon has to get digital. Even if the salon isn’t, any stylist can use a smartphone or iPad to make their consultation more interactive and results more predictable. 

Are you a Pinterest Lover? Take Advantage of Analytics!

Saturday, 10 October 2015 17:02
Published in Education

If your salon is on Pinterest and not verified as a business with a red check mark, you are not reaping the full benefits of the outlet,” says Patrick McIvor, Artistic & TechniCulture Director for Goldwell and KMS California and Techni-Color Director of ARROJO. “You have to sign up to be a business account in order to take advantage of the analytics.”

Get the Look: The Return of the Precision Cut

Tuesday, 08 September 2015 16:04
Published in Education

Could the precision cut be returning after all the natural waves and texture? Joi Rooks, owner of fresche salon (Atlanta, GA, www.fresche.net), has more and more clients requesting control and polish, and she’s turning to precision cutting to deliver. 

If you haven’t checked out Klout.com or the Klout App, you have to. By connecting your social media outlets –Facebook, YouTube, LinkedIn, Twitter, WordPress, etc.– it measures the interaction you get and how influential you are, it is a great business tool,” says Patrick McIvor, Artistic & TechniCulture Director for Goldwell and KMS California and Techni-Color Director of Arrojo.

Most salons are savvy enough to have an arsenal of social media accounts by now, but if they are not utilizing them properly, they are not business-building tools... 

Get the Look: Fun Edgy Marsala Haircolor Transformation!

Wednesday, 29 April 2015 22:11
Published in Look

Pantone highlighted Marsala as “Color of the Year”, and Andrea Neira, stylist at Di Rosa Haircare (New York), has been obsessing over it and couldn’t wait to get the right guest in her chair so she could create her version. Luckily, the perfect guest finally arrived!

An Impactful Makeover: Getting a Bold Killer Red!

Monday, 06 April 2015 15:15
Published in Education

How does an educator inspire students to participate in class and stay interested in the technique at hand? They get them involved the outcome so they have a vested interest in the content. 

Haircolor How To: Get the Vibrant Bubblegum Pink!

Wednesday, 01 April 2015 20:10
Published in Education

When Jessica Rivera, stylist at Aurelio Salon had a guest with level 4-8 color and a natural level of 5 request bubblegum pink, she knew she would to turn to Elumen Hair Color for it’s vibrant color choices and long lasting vibrancy.

For spring/summer, many clients are turning to lower maintenance colors than the vibrant hues from the fall/winter… and many times it takes two visits to the salon to make the transition gracefully.

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