No one likes shaving, but any guy’s shave routine can become a much more palatable experience with Eufora HERO for Men (HERO) – a guaranteed antidote to those dreaded red bumps and skin irritation.

We’ve all heard of pH and know that, for some reason, it’s important to our well-being. But, don’t you ever wonder exactly why pH matters? Doug Smith, Brand Manager for Eufora HERO for Men™ recently broke down the simple facts.

Thousands of salon professionals from North America, Asia and the UK gathered in San Diego, CA on October 16 and 17 for the 2016 Eufora International Global Connection.

Back to school to learn the ABCs of male dominance for this season's looks: Attitude, Balance and Cut. So man up!

"With the rise of the Metrosexual, we saw a stong divide between what was Metro and what was Macho. In the time since we have seen the line between those two factions blurred," says Julie Cross, educator for Eufora HERO for Men.

According to an article in the Daily Mail, one in three men say losing their hair damages their self image.