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Displaying items by tag: Defy Damage

Joico Global Brand Ambassador Larisa Love is a believer in the Joico Defy Damage System and explains how you, too, can optimize the performance of your haircolor and lightener to deliver the stunning results.

A Global Revolution in Bond Building by Joico

Wednesday, 05 June 2019 11:34
Published in Products

Introducing Joico Defy Damage – The Next Generation of Bond Building! A new line of professional in-salon bond-building, -protecting, -strengthening and color optimizing treatments plus an at-home care range that has to be experienced to be believed!

Almost nine months ago on June 6th 2018, fifteen unsuspecting professional hairstylists traveled to sunny southern California – some from across the pond in the U.K. and even as far away as Norway – to take part in what, at the time was only described to them as “Project D.”

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