People have been through a lot this past year… and many times that can be a catalyst for wanting a physical change too. 

Out with the old and in with the new… to be competitive in today’s market, a salon has to get digital. Even if the salon isn’t, any stylist can use a smartphone or iPad to make their consultation more interactive and results more predictable. 

One of the most important factors that determines our financial success is our ability to give great consultations. When our guests don’t buy more services and products, rebook their next appointment, or send us referrals, it’s because they feel we didn’t listen to them or we didn’t understand or appreciate the look they wanted.