top news


How-To! Bombshell Blowout by Sam Villa

Sunday, 06 September 2015 13:36

It’s fall, time for Bombshell Blowouts! As most women dread wrestling with dryers and brushes, Sam Villa, Founding Partner of Sam Villa and Redken Education Artistic Director, gives a how to that’s quick and easy for clients to do at home, and packs mega volume!

Some people have difficultly drying their hair due to the size and weight of their blow dryer – their arms get tired before their hair dries. Advise clients to use a light weight dryer with a shorter nozzle so the dryer can be held closer to the head putting less stress on the arm.” says Villa. “And, always direct air in the same direction as the scales of the cuticle for a polished smooth finish.”

Bombshell Blowout How-To!

● Dry hair with the Sam Villa Professional Ionic Hair Dryer until 80% of the moisture is out, apply Redken guts 10 volume spray foam and finish drying – the style will have incredible volume and hold. When hair is less wet, it’s easier to feel where to put the product, and product adherers to the hair shaft better because it’s not diluted by moisture.


● Starting where the most volume is wanted, usually the crown, take a section the size of a round thermal brush, using the palm, roll hair around brush and heat with a blow dryer until set – just like a hot roller. Sam Villa Signature Series Thermal Brushes come three sizes 1”, 1.5” and 2”.  Use a zigzag section so volume doesn’t have splits in it. If drying hair from underneath, direct nozzle up, and if drying from the top, direct it down – always follow the cuticle and apply tension to stretch the hair. Lift and rotate the brush repeatedly. IMPORTANT: Allow to cool to lock in the volume before taking hair off the brush.


Proper proportion can make volume look more dramatic, so the nape and sides of the head should lie close to the head, exaggerating the volume at the crown. Most people place hair on top of the brush and pull out and down (which creates volume), instead, place the hair on the bottom of the brush and pull straight down to collapse the volume and make the crown look rounder and fuller.

● Many people also wave the dryer around; the nozzle should be directed right at the hair that is being dried. A good tip is to direct the nozzle on the hand holding the brush, once the heat/air is felt, move blow dryer nozzle slowly down the brush to the end where the hair is. Some also find it easier to turn the dryer off when positioning the brush, so they can use both hands.

● When finished, spray the entire head with Redken control addict 28 high control hairspray to lock in the volume.

Thermal brushes conduct and distribute heat more evenly, making it easier to break down hair bonds and reform them, which in turn makes drying and styling hair faster and easier,” adds Villa.

Related items

  • 5 Tips for getting Graduation... right! 06 September 2015

    Graduation is a great way to add interest to a haircut, especially shorter styles, because the variance in weight can be used to create cool shapes and accents. Andrew Carruthers, Education Director for Sam Villa, says there are 5 things to think about in order to execute graduation correctly.

  • Redken announces Matt Rez as New Brand Ambassador 06 September 2015

    Redken just announced Los Angeles-based celebrity colorist Matt Rez as a new brand ambassador. Behind the chair, Rez specializes in all techniques of hair coloring, including his exclusive creation of the Midlight™️ color technique.

  • A New, Outstanding Online Learning Platform: Sam Villa introduces Artist Studio 06 September 2015

    Education is the heart of Sam Villa, building long-lasting and successful careers for hairdressers is their passion. This month Artist Studio launches, a user friendly, online learning platform consisting of a collection of curated videos accessed via membership. 

  • Holiday How To: Half Up Braided Crown with Sam Villa 06 September 2015

    During the holiday season, a boho inspired festive look that can go from day to night is the ace up every party girl’s sparkly bell sleeve. It’s not up, it’s not down, it’s both! Anna Peters, Sam Villa ArTeam Member, gives easy steps for a Bohemian festal creation that’s the perfect amount of everything merry.

Copyright © 2012 | All rights reserved • Edizioni Esav s.r.l. | P.iva 05215180018 | | Privacy Policy login | Powered by coolshop

popup - Wisepops - script

Cookies - USA