top news


New Look, No Cut! Three simple ways to transform hair in minutes with Sam Villa

Monday, 05 January 2015 13:08

Looking for a new look to give guests without actually cutting hair? Sam Villa, Founding Partner of Sam Villa and Education Artistic Director for Redken 5th Avenue, has three ways to transform hair in minutes!

The Faux Bob (medium to long layered hair)
Apply Redken Guts 10 to dry hair. Section hair in half (from the top of the head to the crown) and loosely brush each section back into a ponytail. Join both tails into a bun (wrap the sections side to side to avoid a large bump) and secure at the nape of the neck. Shake head and let shorter layers fall to cover the secured hair. The result is a faux bob without the cutting!

Change the Part!
On dry hair, apply Redken Pillow Proof Blow Two Day Extender to rejuvenate hair, create a new part and pin in place, if needed. On wet hair, apply Redken Redken Pillow Proof Blow Dry Express Primer mixed with a dab of Redken Align 12 to hair and use a Sam Villa Short Cutting Comb with fine teeth (it’s made to work with heat styling tools) to section part. With the nozzle of the Sam Villa Professional Ionic Blow Dryer, directionally dry hair (medium to high heat) in position with new part, making sure to grab hair at the scalp with the comb to redirect the hair. Finish with Redken Control Addict 28 to lock in the part.

Simple Secure Tuck (highly layered medium to long hair)
Isolate sections to be tucked behind the ear, apply a small amount of Redken Guts 10 to each section and secure each section with a clear elastic band behind each ear to prevent it from falling back (the ear hides the elastic). Do the same on the other side. Shake head to allow loose layers fall and blend.  Hair has a new shape that stays put!

For other ideas, turn to for how to’s, tips and step-by-steps to share with guests!

Related items

  • Trend Alert How-To: Mixed Artificial Texture 05 January 2015

    "Layers of different textures and mixing fun prints had a strong presence on the runways, which of course will have a major influence on how we play with hair. There will be more artificial texture created with irons, mixed media almost, with braids and twists heightening the effect," explains Anna Peters, Sam Villa ArTeam.

  • Oscars How To: Bradley Cooper styled by Celebrity Groomer Natalia Bruschi 05 January 2015

    On Sunday night, Celebrity Groomer Natalia Bruschi got Bradley Cooper Redken ready for the Oscars with Redken Brews products. Learn how to get his look, below!

  • Get the Look: Burberry's Intricate Gelled Hair Art by the genius of Guido 05 January 2015

    Redken Global Creative Director Guido Palau amazed everyone at London Fashion Week with a mesmerizing hair design for Burberry's FW2019 fashion show. Learn how to recreate it!

  • Video Alert! How Section Size Can Vary Curl Pattern by Sam Villa 05 January 2015

    When curling hair, does the size of the section determine the curl pattern or is it the size of the iron barrel?Actually, it’s both… but if you find yourself with only one size barrel, you still have many styling options if you vary the size of the section,” says Sam Villa, co-founder of Sam Villa and Global Artistic Ambassador. 

Copyright © 2012 | All rights reserved • Edizioni Esav s.r.l. | P.iva 05215180018 | | Privacy Policy login | Powered by coolshop

popup - Wisepops - script

Cookies - USA