top news


New Look, No Cut! Three simple ways to transform hair in minutes with Sam Villa

Monday, 05 January 2015 13:08

Looking for a new look to give guests without actually cutting hair? Sam Villa, Founding Partner of Sam Villa and Education Artistic Director for Redken 5th Avenue, has three ways to transform hair in minutes!

The Faux Bob (medium to long layered hair)
Apply Redken Guts 10 to dry hair. Section hair in half (from the top of the head to the crown) and loosely brush each section back into a ponytail. Join both tails into a bun (wrap the sections side to side to avoid a large bump) and secure at the nape of the neck. Shake head and let shorter layers fall to cover the secured hair. The result is a faux bob without the cutting!

Change the Part!
On dry hair, apply Redken Pillow Proof Blow Two Day Extender to rejuvenate hair, create a new part and pin in place, if needed. On wet hair, apply Redken Redken Pillow Proof Blow Dry Express Primer mixed with a dab of Redken Align 12 to hair and use a Sam Villa Short Cutting Comb with fine teeth (it’s made to work with heat styling tools) to section part. With the nozzle of the Sam Villa Professional Ionic Blow Dryer, directionally dry hair (medium to high heat) in position with new part, making sure to grab hair at the scalp with the comb to redirect the hair. Finish with Redken Control Addict 28 to lock in the part.

Simple Secure Tuck (highly layered medium to long hair)
Isolate sections to be tucked behind the ear, apply a small amount of Redken Guts 10 to each section and secure each section with a clear elastic band behind each ear to prevent it from falling back (the ear hides the elastic). Do the same on the other side. Shake head to allow loose layers fall and blend.  Hair has a new shape that stays put!

For other ideas, turn to for how to’s, tips and step-by-steps to share with guests!

Related items

  • Introducing The Fabric of Change – Education to Inspire Racial Equality 05 January 2015

    Lasting change won’t happen overnight, but we must continue to educate and work for equal representation!” says Sam Villa who is co-hosting The Fabric of Change event on June 28th with Tippi Shorter, Global Artistic Director for Mizani (co-sponsored by Pivot Point International). 

  • How To Create a Fiercely Textured Twist 05 January 2015

    There’s a strong beauty and confidence that surrounds women who embrace their natural hair texture, but learning what works and what doesn’t can make a world of difference in how enjoyable their morning routine is,” says Anna Peters, Sam Villa ArTeam.

  • The Show Must Go On: 2 full days of live FREE education with the Sam Villa ArTeam 05 January 2015

    Whether you’re a student, stylist, salon owner, artist or educator, this virus is affecting us all in ways we never could have imagined. We’re sending heartfelt wishes to salon professionals and their families to stay safe and be well," says Sam Villa, co-founder of Sam Villa and Global Artistic Ambassador for Redken.

  • Sam Villa releases BOBology for FREE on YouTube 05 January 2015

    Have more time on your hands? Learn something new! For the first time ever, the Sam Villa brand is releasing a full length DVD for FREE on YouTube!  With shorter bobs on trend, it is the perfect time to revisit BOBology: CLICK HERE!

Copyright © 2012 | All rights reserved • Edizioni Esav s.r.l. | P.iva 05215180018 | | Privacy Policy login | Powered by coolshop

popup - Wisepops - script

Cookies - USA