top news


Discover the New Color Technique: All Around The World

Monday, 15 December 2014 15:02

Dominique DeFrancesco, Colorist from De La Mer Salon (Bellmore, NY), created an add on color technique for single process services that allows the stylist to upgrade their ticket and the guest to have a change without spending a full day at the salon. It’s called All Around the World and it takes minimal application time!

“I think it is really important to always have a plan for your guest when they come in, especially when there is a seasonal change,” explains DeFrancesco. The All Around the World technique is designed to explore the guest’s canvas and travel around the interior with a quick foil placement. It is versatile enough for any guest with short to long hair and can be added on to a single process service.

All Around the World:

  1. • Tint back base roots to ends with Goldwell Topchic 5NN=4BP 20 volume lotion
  2. • Highlight interior highlights with 1 scoop of Goldwell Silk Lift Strong and Developer 20 volume.
  3. • Overlay highlights with Goldwell Elumen rv@all 20mls bk@6 4mls.

“In 15 minutes, I was able to add on to the single process service creating a brand new look,” adds DeFrancesco.

“If you are interested in growing your color business, think about add on services that take minimal application time and create an impact to the prescheduled color service,” says Patrick McIvor is Artistic & TechniCulture Director for Goldwell and KMS California.

Related items

  • A Perfect Blend, Made Easy: Pravana launches ChromaSilk Blended Neutrals 15 December 2014

    As clients are beginning to make their long-awaited appointments and the books begin to fill, PRAVANA wants to make sure colorists have the tools they need to find success in the salon.

  • Kaleidoscopic by Louise Vlaar 15 December 2014

    A burst of energy with the kaleidoscope of color ranging from fiery red to sunshine yellow, from midnight blue to bright pink: a spectacular mix of shades complementing texture and shape.

  • Libertines by The Beauty Underground 15 December 2014

    Inspired by London’s New Romantics and the legendary Benneton campaigns of the 1980s, 'Libertines' sees hair colored using bright monochromic hues –a fresh take on the vivid craze– and styled in Beauty Underground’s signature look of multiple textures and editorial styling.

  • Influential colorist Sydney Ann Lopez becomes newest Goldwell Social Media Ambassador 15 December 2014

    Kao USA Salon Division announces that Instagram influencer Sydney Ann Lopez (@sydneyannlopezhair) has signed on as a Goldwell Social Media Ambassador. Known for combining vibrant fashion colors with edgy, romantic up styles, Sydney is a rising star in the hair color industry.

Copyright © 2012 | All rights reserved • Edizioni Esav s.r.l. | P.iva 05215180018 | | Privacy Policy login | Powered by coolshop

popup - Wisepops - script

Cookies - USA