top news


Bring On the Education Revolution: Discover the New Learn Aveda Program!

Thursday, 04 December 2014 22:16

Learn Aveda is an innovative cut and style curriculum designed to inspire intention and emphasize wellness while accelerating technical skill development.

Aveda™, The Art and Science of Pure Flower and Plant Essences, makes an even stronger commitment to developing and advancing hairstyling talent with Learn Aveda, an exciting new cut and style curriculum centered around two revolutionary hair styling concepts: intention and wellness.

The curriculum rolls out to Aveda Institutes now through January 1, 2015, and is captured in “pause and practice” videos that draw upon the holistic teachings of Ayurveda, yoga and meditation to instruct beginning to advanced stylists on how to work with conscious intention. The goal is to give stylists the ability to visualize a cut from beginning-to-end and to demonstrate how to consistently work with confidence and purpose through precise body positioning, fluidity of movement and being present in the moment.

Learn Aveda incorporates the many ways I’ve found balance in my work and life through yoga, meditation and the martial arts to better deliver the tasks at hand,” says Ricardo Dinis, Aveda Global Artistic Director, Hair Cutting. “The idea is to create a standardized method of training by giving stylists precise body positions and clear intentions for each type of cut so that any stylist at any Aveda salon across the globe can re-create the exact same cut – a cut that is longer lasting, easier to style and perfectly adapted to each individual client.”

Aveda educators will use the video in training classes, while demonstrating the Learn Aveda techniques in real time and giving students the opportunity to practice while being coached one-on-one by the instructor. Students will also have access to the Learn Aveda video 24/7 online in order to master the techniques on their own.

“This curriculum is really about going back to the basics with intensive lessons that break cuts down step-by-step,” says Ray Civello, Aveda Canada General Manager. “Once we help stylists get completely grounded in the fundamentals, they can develop consistent technical and artistic expertise, which will translate into an even better experience for both the stylist and the Aveda guest.”

Tristan Morrison, Senior Creative Director Aveda Canada, adds that “Emphasizing proper body positioning, including how a stylist should stand and move and the directions their fingers should be pointing for each type of cut, as well as cutting with intention, helps stylists maintain balanced body health and gives them the confidence to allow their artistry shine through.”

Visit to sign up for a complimentary 7-day trial.


  • Learn Aveda

  • Learn Aveda

  • Learn Aveda

  • Learn Aveda

  • Learn Aveda

  • Learn Aveda

  • Ricardo Dinis reveals Learn Aveda principles to Esteticas Sergi Bancells


Related items

  • Estetica USA Fall Issue OUT NOW – Get your Free Digital copy here! 04 December 2014

    The Estetica USA FALL Issue is like a horn of plenty – this season’s harvest of all the inspirational and professional news and imagery you crave to keep your career in hairdressing moving forward.

  • Get the NYFW Look! Naeem Khan's Superhuman Updo by Antoinette Beenders 04 December 2014

    Aveda Senior VP, Global Creative Artistry Antoinette Beenders created the hair look for the Naeem Khan SS20 runway show: a sleek and “superhuman” updo featuring a dimensional fishtail braid that was inspired by the architecture of the beautiful Zaha Hadid building where the show was held.

  • NYFW How To! Ulla Johnson's Youthful Rope Braids by Bob Recine 04 December 2014

    Bob Recine created the hair look for the Ulla Johnson SS20 runway show: simple and youthful rope braids that show off a sense craftsmanship that is loved by the designer. Learn HOW TO!

  • Inconstruction by Stephane Amaru 04 December 2014

    A series of cuts that cannot be built in the traditional way. They are first deconstructed, then reconstructed, to give a very ‘millenium’ effect remixed by new ways of preparing the texture and reversing the deconstructed-built order rather than constructed-deconstructed.

Copyright © 2012 | All rights reserved • Edizioni Esav s.r.l. | P.iva 05215180018 | | Privacy Policy login | Powered by coolshop

popup - Wisepops - script

Cookies - USA