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Enter the Joico Drab to Fab Head to Head Challenge

Wednesday, 20 June 2012 18:34

Yearning for Hollywood fame and glamour? Not afraid to sweat it out?  Joico International Artistic Director Damien Carney challenges you to enter the Drab to Fab Head to Head video challenge!

You've got nothing to lose and everything to gain, because if you win the Drab to Fab Head to Head video challeng, you will be flown to Hollywood to compete with Damien Carney on one of his Drab to Fab webisodes. 
Here’s the skinny:

1. Create a short video outlining or depicting your updo. The video must be a minimum of 30 seconds or a maximum of 120 seconds.  You can use your camera, iPhone, iPad—anything that creates a video format in line with YouTube guidelines.
2.  Upload the video to the Drab to Fab Head to Head Facebook portal before midnight on July 15, 2012. (Only one entry per person.)
3.  Keep your fingers crossed!

All entries will be viewed and evaluated by Damien himself and his team to select five finalists. These lucky finalists will see their videos posted online and voted on by on all -  stylists and consumers alike!  Voting begins July 19, 2012, and ends August 2, 2012

The winner will be flown to Hollywood, all expenses paid, to dine with Damien and the Joico team, followed by taping of the Drab to Fab webisode and the head-to-head challenge with Damien! The grand prize also includes a year’s supply of various Joico products and this fantastic opportunity to strut your stuff to the Drab to Fab audience!

“I want to see how good you are so I know what I’m up against,” says Damien.  “So create the most incredible editorial upstyle that looks fresh and current and then let’s get together.  Submit your videos now!”

For complete contest details, visit and click on Video Contest.

  • Damien Carney wants YOU! For his Drab-to-Fab Head-to-Head Challenge!

  • Win a free trip to Hollywood!


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