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Matrix introduces 2017 Holographic Color Melt Collection featuring New Digital 360 Hub

Tuesday, 11 April 2017 11:47

Why is Color Melting taking the world by storm? First, the soft gradation effect can be used on any client, with any color. Second, the seamless transitions make any haircolor look like it could have happened naturally. Finally, it’s an exciting, new technique that any stylist can use to delight their clients with a new look.

The Spring/Summer 2017 Holographic Color Melt collection, from the global artists at Matrix, showcases four, exciting new color melt designs, along with the cut and styling techniques that will propel them to be the most in-demand hair looks for the season. The collection was created by an international team of Matrix Artistic DirectorsChrystofer Benson, Mila Belova, Danielle Keasling and Dan Csicsai—and the stylists they each mentored—Dennis Rombout, Francis Bouchard, Vitaliy Pimenov and Victoria Yeremchuk

We’re seeing so much haircolor all over social media, but so much of it is DIY work that lacks sophistication in the application,” says Benson, 4X NAHA Winner. “With this collection, we’re taking back technically-driven haircolor.” 

Equally significant for this season’s trend is the comprehensive digital and visual program, including a new 360 Digital Hub, designed to promote and support the looks across web and mobile platforms worldwide. Never before has a beauty brand offered such in-depth access to and such a breadth of sharable assets for a trend collection.

The Assets
In addition to a comprehensive international training program, the following slate of assets has been created:
The 360 Digital Hub. The Holographic Color Melt Collection comes to life in a completely innovative and unique way, thanks to this immersive experience for stylists and consumers. Set in the relaxed Matrix “Arcade,” viewers are treated to effects like pioneering panoramic technology, manual rotating functions, zoom in and zoom out, start and stop functions and full 360 degree views of individual models in order to experience the collection like never before. It also offers step-by-steps and before and after views. This digital hub will be implemented across a variety of social media and online and mobile platforms, placing this Matrix color trend at the fingertips of trend-conscious clients and their stylists everywhere.
Videos. A series of videos – including a sizzle reel, overviews of each model, color melting #Hairhacks and an interview with artist Terry Gates—is available for use on social media, YouTube and local websites in every Matrix market.
Still Photography. Designed as a follow-up to the video assets, photos of models, before and after images and behind the scenes shots will further support the momentum of the collection.

The Trend
According to Benson, the four looks in the collection can be adapted for every salon client, anywhere in the world, simply by altering the palette. “For commercial adaptation, keep the tones and levels closer together,” he explains. “For progressive or avant garde looks, explore disconnection, asymmetry and color levels that are further apart.”
The core looks are:
OPAL MELT. A holographic interpretation of the ever-changing colors of the sky, this striking design marries memorable hues of azure, rose, gold and even emerald.
MERMAID MELT. Inspired by the inside of an oyster shell, this modern color design melts from a natural shadow root into rosy violet, pool-toned blues and finally sparkling silver.
ROSE GOLD MELT. Here, vertical and horizontal sections are combined to produce a Boho blend of berry, violet, coral and rose quartz.
MOCHA MELT. Three shades of mocha plus a touch of indigo are combined for a masculine take on the color melt trend.

According to Keasling, every tool in the Matrix color portfolio—including SOCOLOR, COLORINSIDER, Color Sync, Light Master, Color Graphics and the new Color Sync Watercolors and Socolor Mochas—can be incorporated into the concept.

The Holographic Color Melt Trend will be available to stylists and their clients in April, 2017. For more information, visit www.matrix.com

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