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Get inspired by The Beauty Underground: Chair Side with Charlie Price & Ruth Roche

Monday, 27 June 2016 15:30

Getting an inside peek into a high-profile personality is a treat, and that is exactly what Ruth Roche, Global Artistic Ambassador for Pureology, does in her Chair Side interviews. Her most recent chat was with Charlie Price, Founder of The Beauty Underground and head of The Beauty Underground Artistic Team. Watch the video below!

Roche’s interviews are candid and comical, giving the viewer the opportunity to get to know the guest on a more personal level, while learning about what makes them so successful and noteworthy.

When Roche asks Price about his success, he replies, “It’s important to create your own success regardless of affiliation with a salon or manufacturer.  You have to invest in yourself – do as many collections, photo shoots and fashion weeks as possible to hone your skills… and work with as many amazing people as you can… they will all teach you something. When all else fails, turn to fashion… because fashion is fantasy,” says Price. “It would be terrible to be a flash in the pan – it takes a long time to develop a scope of experience and for your relationships and skills to be worthy of being at the top of your game. People who get there too quickly usually fizzle out,” he adds.

Tips on Being a Good Leader
1. Be generous.
2. Understand that when you build a team of strong individuals, it doesn’t diminish you, you become stronger.
3. Highlight the positive qualities in people that they don’t even realize they have.

Bucket List
1. Go to Greece.
2. Get washboard abs.
3. Win NAHA Master of the Year (been nominated 6 times). Winning NAHA is more about what it means to your soul to compete with yourself and develop your eye.

Social Media
Don’t get caught up in the Likes and Followers – social media has made the playing field level for everyone, regardless of taste level or competence. If you simply follow the numbers or gauge success based on numbers, you sacrifice quality… and at the end of the day, it should be about substance!

Look for more Chair Side interviews with Ruth Roche and friends on


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