top news

Education

Get the Look! KMS California Image Campaign for 2016

Tuesday, 26 January 2016 19:33

KMS California, a revolutionary force in hair care, marks its 40th anniversary by launching a new gorgeous image campaign – learn HOW TO recreate the looks!

How the 2016 Image Campaign came about: Every year, top stylists, artists and innovators –the KMS California Global Style Council– meet for a week to define the latest style trends. Fittingly, the brand’s latest campaign, featuring key looks for 2016, was created in London, a fashion hot spot. The theme: innovative artists, innovative products and innovative styling techniques that put a fresh spin on classical looks.

With natural hair styling as a leading trend, the KMS California Campaign for 2016 paves the way for whole range of casual-cool looks, all easy to style for maximum effect. The campaign looks, to be delivered in the 40th year of the brand, were created by the international KMS Artistic Team, including Simon Miller (US), Lori Panarello (US), Sonna Brado (US), Sam Burnett (UK) and Robert Mrosek (DE). These stylists were supported by a fantastic team: editorial stylist Halley Brisker (UK), fashion and lifestyle photographer Nick Dorey, makeup artist Lucy Burt, stylist Julia Sarr-Jamois and the Scorch London production company.

Filled with stunning model photographs, the company’s image campaign for 2016 represents the latest in a series of milestones that has made KMS California what it is today: a brand that’s synonymous with a passion for style, high-tech breakthroughs and products that truly deliver.

Get the Look!

NATURAL STRAIGHT
START: Use COLORVITALITY shampoo to illuminate and enhance your color.
STYLE: Spray FREESHAPE hot flex spray into towel-dried hair to prep for long-lasting, heat-activated shaping. Blow your hair dry, using a vented brush in a side-to-side motion.
FINISH: Spray HAIRSTAY anti-humidity seal over your style to block humidity for 24 hours and for a shiny, weightless finish.

MODERN VOLUME
START: Use ADDVOLUME shampoo + body build detangler for volume and fullness, plus weightless conditioning.
STYLE: Spray HAIRPLAY playable texture into towel-dried hair for buildable, re-workable texture. Flip your head upside down and blow your hair dry, using your hands to create an undone look. Re-apply playable texture until you reach your desired texture.
FINISH: Spray HAIRPLAY dry wax over your style for tousled definition and scrunch into shape.

 

  • NATURAL STRAIGHT



  • MODERN VOLUME



  •  

Related items

  • How To: Natural Color Enhancement Step by Step 26 January 2016

    Goldwell National Artist, Steven Picciano, evaluated the model’s natural skin tone and eye color to create a color story, enhancing both with saturated red and copper expressions. Here’s how to create this color as well as styling instructions from KMS Artistic Director, Sonna Brado.

  • Get the Look: Emily Blunt's Dreamy 'Do by Laini Reeves 26 January 2016

    Celebrity Hairstylist, Laini Reeves, created Emily Blunt's elegant soft look for the 2018 Academy Awards with styling essentials from KMS and VARIS. The inspiration behind the look was her Schiaparelli Couture dress. Reeves details below how to get the look from tonight’s red carpet!

  • Get the Look! Lela Rose SS2018 High, Braided Ponytails by Lori Panarello for KMS 26 January 2016

    To complement Lela Rose’s feminine, fun and youthful collection for the Spring 2018 fashion presentation, lead hairstylist and Global Style Council Member of KMS, Lori Panarello created a high ponytail that was transformed into a simple, lived in braid. Learn HOW TO!

  • How To! David Bowie's Ziggy Stardust Inspired Look by Lori Panarello & Rebecca Hiele 26 January 2016

    Iconic David Bowie's alter ego Ziggy Stardust served as the inspiration for KMS Global Style Council Member, Lori Panarello and Goldwell Artistic Director, Rebecca Hiele, when creating the model's color and cut made of an eclectic mix of a 50’s pompadour meets 70’s rock and roll mullet meets punk. 

Copyright © 2012 | All rights reserved • Edizioni Esav s.r.l. | P.iva 05215180018 | email:info@estetica.it | Privacy Policy login | Powered by coolshop

popup - Wisepops - script

Cookies - USA