The battle begins June 1st on WahlBarberBattle.com. Check out Wahl video featuring tips on how to submit your best entry from W.E.A.T.’s Rick Morin!

Last Saturday, Andis Company debuted its first-ever men’s grooming competition on the center stage at America’s Beauty Show. Fourteen professional men’s grooming contestants showcased their talent and clipper-cutting techniques during Andis’ Fabulous Fades Competition on the CosmoProf Center Stage.

Jordi Pérez at La Barberia de Gracia revolves around the masculine themes of violence and aggressiveness, in which he classic fused styling with very aggressive attitudes.

Awe-inspiring black and white portraits with outstanding, dramatic contrasts – simple lines draw clear boundaries and sharp silhouettes use volumes to express the symbol of a determined, strong man.

Barbers are taking over. Clients are loving the extra attention. Technology is the stimulus that brought about in the rebirth of men’s grooming.

Attention to detail and precision barbering results in grooming that is finished to perfection. Facial hair is a signature style that can encompass any length, so long as it reflects the owner's true identity.

Kinki's Mothersoccers started the new season pugnaciously. The graphic lines are supported by the bold colors from L'Oréal Professionnel. The dynamic hairstyles emphasize the sharp edges of these badass boys and set the tone for this year’s men's grooming trends.

Andis knows what it’s doing. Social media has changed the landscape of the beauty industry and transformed it into a two dimensional landscape, where traditional means are used to spread the word on product launches, but that the same time, millennials have found a digital dimension that exists and drives, with impressive influence and power, the popularity of a brand.

American Crew is bringing the King to havens of music all over the country! The renowned men’s grooming brand is setting pop-up Blue Suede Barbershops themed around Elvis Presley at selected music festivals across America... what’s more Americana than The King himself?

Use of shadows, soft waves and streamlining express the concept of masculine duality: strength of body and spirit contrasted with emotive love and tenderness.