Andis knows what it’s doing. Social media has changed the landscape of the beauty industry and transformed it into a two dimensional landscape, where traditional means are used to spread the word on product launches, but that the same time, millennials have found a digital dimension that exists and drives, with impressive influence and power, the popularity of a brand.

American Crew is bringing the King to havens of music all over the country! The renowned men’s grooming brand is setting pop-up Blue Suede Barbershops themed around Elvis Presley at selected music festivals across America... what’s more Americana than The King himself?

Use of shadows, soft waves and streamlining express the concept of masculine duality: strength of body and spirit contrasted with emotive love and tenderness.

The classic grooming styles feature a modern twist and become refined and sexy. Honza Chvojka demonstrates how you can make a timeless cut chic and sensual. Geometries are complemented by contrasting sinuous and voluminous sections.

A glossy finish inspires elegance. This category of clean styling is done so with careful consideration and is juxtaposed with varieties of beards and mustaches. Making the images seem ageless in their vintage allure.

Outstanding man-locks, beards and pomps by VT Academy. Sports, business, casual and beardy moment – four alternatives that can be worn casually t -shirt, or with a full-on business suit – and everything in-between!

For the man who wants to play with their own look and has no fear! Whether it’s the model’s attitude, the funky hair mixed with a serious black and white undertone, but Michaelangelo Marenco keeps this collection sparkling and whimsical with brilliant crests, tufts and curlers.

Inspired by the sleek 5-Star packaging, the Finale from Wahl Professional is the latest to receive a stunning new design. Equipped with a powerful motor, the 5-Star Finale is another innovative asset in every barber-stylist’s arsenal. The Finale truly is the ultimate finishing tool!

'Moski', which in Slovenian means 'man', is a tribute to Slovenia, the native land of Uros Mikic. Sexy, charming and resourceful, the Moski man is dangerously alluring. Built around short hair, but not too much, cutting enhances the softness of the hair for a man who loves to change style during the day.

Men’s grooming specialists will get to show off their skills for the first time at the inaugural Premiere Barber Challenge powered by Andis® at the Premiere Orlando Beauty Show on June 5-6 at the Orange County Convention Center.