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Über Luxus focuses on a physical articulation of a concept, a series of thoughts, a critique, a precise point of view to work towards unexpected and distinctive forms with unparalleled mastery. The collection then becomes imbued with the unique personality of the wearer.

This collection is designed to inspire those who love to braid long hair and enjoy working with hair accessories. Created by Rafael Bueno Peluqueros , the hair becomes a new object of desire, thanks to the handmade textures and the combination of accessories with different motifs such as insects and reptiles.

Nowadays,  clients are looking for a haircut that embraces their natural texture and at the same time gives them the option to wear their hair in several different ways. With 2021 Trends by Marc Antoni for JOICO, the team have achieved just that.

"I’m very excited to share with you my newest Gems Collection inspired by the natural phenomenon of gems. Each gem is different and can change bring delight to everyone and everything. Line, texture and colour are reflected in this collection." Viktoriia Vradii.

Messy... Effortless! is a collection full of texture, simplicity and movement. In it there is a perfect set of natural colour techniques, on-trend cuts and hair styling ideas that become the protagonists of every look. These looks give freedom to the hair, be it casual, chic, up-to-date or traditionally elegant.

Velvet has always been a luxurious fabric associated with royalty. An object of desire for its extraordinary softness and intricacy.

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