The event will raise money for two organizations Wella is proud to support: the Professional Beauty Association's COVID-19 Relief Fund to aid in salon industry recovery efforts and The Loveland Foundation, an organization committed to showing up for communities of color in unique and powerful ways, with a particular focus on Black women and girls.

Wella announced the 36 finalists in the 2020 Beauty Envision Awards, a competition for salon professionals who are ready to unleash their creativity and envision the next era of beauty.

The SS2020 Beautiful Chaos collection by Extrema Hair combines shape, colors and proportion while maintaining harmony and balance.

Self-made, determined and exceptionally skilled, Patricia Nikole aka @paintedhair defied all odds to become an industry leader and pioneer in hair painting trends. In 2020 Patricia has been appointed Wella Professionals Brand Ambassador.

Known for her signature ‘painted hair’ technique and visionary stance on social media and education, Patricia Nikole aka @paintedhair joins forces with Wella Professionals.

Coty and KKR signed a Memorandum of Understanding for KKR to acquire a majority stake in Coty’s Professional Beauty and Retail Hair Businesses at a contemplated enterprise value of $4.3 billion.

Global survey commission reveals that women are most looking forward to seeing their hairstylists post lockdown.

How will the current crisis impact upon the future of beauty? It’s a question we’ve all been pondering ever since the true scale of this pandemic first began to emerge.

Introducing four new shades (55/02, 66/02, 77/02, 88/02) to the Wella Professionals Koleston Perfect Pure Naturals Family – specifically designed for cool coverage!

Similar to restaurant, hotel and retail store employees, beauty professionals have been hit hard by the economic impact of CV19 health and safety guidelines that have resulted in salon closures.