Learn how to bring your unique vision to life and leave with your complete entry for the North American Beauty Envision Awards in this 3-day seminar.

The clothing and hairstyles in MEANING are unconventional, expressive, challenging, creative. Hair is worn in short graphic styles with alternating textures. Colors are nonconformist, yet natural. Striking accents that harmonize with the base color. Colors that are in harmony with life!

Wella Professionals Celebrity Ambassador Sophie Turner’s icy blonde lob, courtesy of Wella Professionals Global Creative Artist Sonya Dove, is inspired by this young, fresh moment in her life and career.

TrendVision, one of the most prestigious events in the hairdressing industry, introduces the Beauty Envision Awards. With newly added categories, the Beauty Envision Awards is a competition for salon professionals who are ready to influence the very definition of beauty with the art they create.

Wella Professionals technical advancement soars to new heights with KOLESTON PERFECT with ME+, celebrating the brand’s most advance color innovation in over a century.

At NYFW, hairstyles help tell a story and lead a brand’s vision. In some cases, the hair trends are more likely than the clothes to appear on the streets, but Wella Professionals Global Creative Director of Care & Styling and legendary hairdresser Eugene Souleiman proves that fortune favors the bold.

In classic Jeremy Scott fashion, his NYFW AW19 show made a statement on the runways. Backstage, a number of mannequin heads topped with short, straight black wigs stood out as they were lined up in a row...

The Estetica Team met with Sylvie Moreau, President of Coty Professional Beauty, and Laura Simpson, Chief Marketing Officer, to talk about the professional beauty industry and how the company and its main brands –Wella, System Professional, ghd, OPI, Sebastian and Nioxin– are taking a fresh approach to serving today’s client.

Powered by the award winning CareOS operating system, the new Wella Professionals Smart Mirror revolutionizes the hair color experience from consultation to aftercare.

Learn how to get Isla Fisher’s glam, Hollywood waves at the 76th Golden Globes Awards from Wella Professionals Celebrity Stylist Christian Wood. His secret tip to nail this look: tame flyaways by spraying Wella Professionals EIMI Stay Firm on a toothbrush and glide it over the top of the hair to remove any flyaways!