New Year, New Me! That’s the case for Madame Tussauds Hollywood as Schwarzkopf Professional becomes the Official Haircare Partner of the world-famous attraction.

The IGORA #RoyalTakeOver co-creation story continues with LUCID NOCTURNES, created by the artistic minds of Linh Phan @BeScene and Rossa Jurenas @RossaJurenas.

Striving to always stay one step ahead of the latest blonde trends, Schwarzkopf Professional's BLONDME range empowers hairdressers with high-performing products and blonding techniques that can be tailored to make every blonde look individual, iconic and beautifully flawless.

IGORA VIBRANCE® is the state of the art moisturizing demi-permanent hair color from Schwarzkopf Professional – with a liquid formula that can turn into a gel or cream for more service options. Discover how IGORA VIBRANCE® can do MORE for your creativity, clients and color business!

Schwarzkopf Professional's OSiS+ introduces a full range of protective mousses that condition and add shine while blow-drying for long-lasting volume looks.

This year is all about the #glowup of traditional education! Long gone are the after hours in a dark salon huddled around a stylist and a pair of shears! Schwarzkopf Professional is pushing the envelop with a twist on education and product launches to bring you #morevibrance.

Schwarzkopf Professional delivers the brand new IGORA Vibrance, the vivacious, truly beautiful demi-permanent hair color that offers options far personalized services!

The IGORA #RoyalTakeOver co-creation story continues with DISHEVELED NUDES! This collection was co-created by Australia-based, International Schwarzkopf Professional Ambassador, Matt Clements (@mattclements_colourist) and Spanish Color Visionnaire and member of X-Presion, Jorge Cáncer (@xpresioncreativos).

Kim Vo has a talent that has brought his clients the perfect blonde. The French-educated Vietnamese colorist has dedicated his life to tackling the most difficult hair color and has become the sensei of blondes.

Reflections of light and soft shading. Afro curls and intricate braiding are flanked by informal up-dos in this hair collection by Maria Rosa Salemi for Schwarzkopf Professional. And the color? Highlights enhance natural tones.