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A common hairstylist truth: going from a level 4 to level 9 in one sitting is not as quick or easy
 as most clients think! The process requires work and time, sometimes 3–4 appointments before you see a major change. The key to performing this kind of transformation with the least amount of damage is using the right products.

This season, Redken Global Creative Director Guido Palau & Redken Global Color Creative Director Josh Wood capitalized on 60s blowouts and vivid colors for Marc Jacobs’ FW2018 Show. Get the Look & Color Formulas!

This season, Redken Global Creative Director Guido Palau capitalized on effortless waves Tory Burch’s FW2018 Show. Learn HOW TO recreate the look!

Redken Global Creative Director Guido Palau created chic, elegant updos at the Dior Couture show, which took place at the Musée Rodin in Paris. Guido said, “The look at Dior is very boyish, chic and elegant. I used Redken Satinwear 04 on damp hair, then blew it out to get a shiny, smooth texture.

As a prescription-based haircare brand, Redken is always looking a solution for every hair type. Now, dry, coarse hair types can rejoice with the launch of Redken’s NEW! All Soft Mega superfood-infused haircare system, which was specifically designed to soften, nourish and replenish severely dry hair.

There is no doubt about it – Redken Color Gels are a stylist’s secret weapon. Its long lasting formula means more color durability and solid color results for those clients who want to completely “erase” their gray.

In 2004, Redken introduced its first professional grooming line for men, Redken for Men. Staying true to their heritage, the next generation of men’s essentials is here: Redken Brews

Sam Villa is a man that needs no introduction. From hairdressers to consumers, his face and voice is one recognized as a leader in the mastery of beauty and hairstyling, planting seeds in the minds of generations that now build up this craft-based industry.

Redken announces four new Brand Ambassadors for 2018. Cassondra Kaeding, Silvia Reis, Cassandra McGlaughlin, and Elizabeth Faye join Redken’s roster of industry notables, furthering the brand’s position in the social and digital space while connecting with the next generation of stars behind the chair.

Even the dreaded flu couldn’t keep Best Actress nominee Margot Robbie from dazzling at the Golden Globes, and her enviable blonde hue was created by none other than Redken Celebrity Colorist Tracey Cunningham!

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