Messy... Effortless! is a collection full of texture, simplicity and movement. In it there is a perfect set of natural colour techniques, on-trend cuts and hair styling ideas that become the protagonists of every look. These looks give freedom to the hair, be it casual, chic, up-to-date or traditionally elegant.

Velvet has always been a luxurious fabric associated with royalty. An object of desire for its extraordinary softness and intricacy.

Everything starts with a dream. It arouses ideas that are anchored in consciousness and that urge us to become active in implementing our ideas - to transform them from fantasy to reality. Time to dream. Time to ACT!

Totally on-trend but with it's roots in the 90s, this trend has come back into fashion thanks to stars like Dua Lipa and Beyoncé. Its name is #moneypiecehair, but it also called “money chunk”.

A dramatically diverse showcase of monochromatic imagery, this intense fusion of collections portrays timeless styles, boasting both texture and movement, alongside bold executions of power and provocation.

Leading professional hair care brand, John Paul Mitchell Systems® promotes unique and individual style by announcing Winnie Harlow to be its new Global Ambassador.

Exclusive Brands Torino is a network founded ten years ago by the Piedmontese entrepreneurs Licia Mattioli, Paolo Pininfarina and Roberto Pissimiglia, among others, to spread Italian know-how around the world, the unique quality of "Made in Italy", excellence, innovation and the exclusivity of its associated companies.

This summer Claude Tarantino’s women will be more sensual than usual, according to the hairstyles disclosed in his new hair collection!