With this collection Sam Burnett wanted to play with the idea of creating a collection staring with one discipline, The Ponytail. Taking inspiration from emerging fashion trends, focusing on simplicity, texture play and elements of anti-Gravity and the feeling of motion.

Not longer only for gala events, updos go urban – and there are 3 mega hair trends in 2018 that those with long hair can't possibly ignore. The no.1 Rule are styles that are too clean-cut and defined; hair must look natural. Then indulge in updos that go urban and ponytails with a 90s flair or that are embellished with accessories.

Paris 2099, at the dawn of a new era, seasons no longer exist in the European capital, where the influences of fashion mingle with new technologies. A bright future where art and matter create a forward-looking osmosis.

Matrix worked with Anna Kendrick’s stylist, Craig Gangi who used Matrix Style Link products in order to achieve her look for the Trolls movie premiere last night. Learn HOW TO!

NOTHING has to be ordinary these days, including the tried and true ponytail – it’s not just for busy moms and the gym anymore! Meghan Hopkins, Artist with Pureology Serious Colour Care and stylist at Cobalt Blue Salon (Austin, TX) shares how to create a sleek tail that will turn heads and a fun sassy textured version. 

For this look, Karen Cunningham’s, National Artist for KMS California, was inspired to create significantly round shapes along the back of the hair, leaving a tiered effect. This look gives off a polished, yet distressed dual texture in the front.

Emily Blunt's galactic double ponytail wrapped with semi-precious pewter and copper hair jewels rocked the Met Ball's red carpet last Monday. Celebrity hairstylist Laini Reeves for ABBA Pure Performance Hair Care created the look inspired by 'Technical Hair for a Technical Age'. Learn HOW TO!

"There's nothing perfect about beauty. When you try to perfect beauty, you sacrifice the emotion," explains Bob Recine, lead stylist for Beauty.com at Milly's F/W 2016 show. Recine designed an antithetical hairstyle featuring a polished, shiny front with a raw, tousled ponytail at the back. Learn how to recreate the look!

Aveda Global Educator, Hair Styling, Bea Watson, ponied up “thick and strong tails with smooth side parts” for Stella McCartney’s big Dubai debut. Learn how to recreate the look!

Drawing inspiration from the 80s English singer Sade, Redken Global Creative Director Guido created a polished, clean braided ponytail for the runway at Celine’s Spring/Summer 2016 show.