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During Breast Cancer Awareness Month, Aveda will donate $5 from the purchase price of each Limited Edition Breast Cancer Campaign Hand Relief™ Moisturizing Creme with Calming Shampure™ Aroma (SRP $26.50) to The Breast Cancer Research Foundation® (BCRF).

This past June, dreams were identified and powerful tools were provided to unlock these dreams at the second annual Dare to Dream conference held at the Mahaffey Theater in St. Petersburg, Florida produced by Aveda distributor and partner The Salon People.

Find out what Aveda is made of at Congress 2018

Thursday, 31 May 2018 16:38
Published in Events/News

All are welcome to celebrate the art of hairdressing and Aveda’s 40th anniversary this October in Minneapolis!

What if you weren’t afraid anymore? What if you could identify your dreams? Change your life in five seconds? Become a powerful force on Instagram? Transform the life of every guest you meet?

Today, Aveda announced the appointment of April K. Anslinger to Senior VP/General Manager, Aveda – N.A., effective Feb 20, 2018. She will report directly to Chris Good, President, North America, with a matrix reporting line to Barbara De Laere, Senior VP, Global General Manager, Aveda.

Shine On: Aveda's NEW Demi-Permanent Hair Color!

Monday, 05 March 2018 17:07
Published in Products

Aveda considers the effects of their products not only on hair and skin, but on body, mind and emotion, as well. This approach to holistic beauty is merged with their innovations in botanical technologies, the latest of which is: Full Spectrum Demi+™ Custom-Deposit Treatment Hair Color!

Aveda considers the effects of their products not only on hair or skin, but on body, mind and emotion and now, colorists can now apply this concept to demi color in Aveda’s greatest new launch: Full Spectrum Demi+ Custom-Deposit Treatment Hair Color!

Aveda Global Creative Director Antoinette Beenders created an effortlessly cool look for the models at Stella McCartney’s Autumn 2018 presentation in Los Angeles. Learn HOW-TO!

The Beauty Changes Lives Foundation excitedly announces that the 2018 Legacy Award will posthumously honor Horst Rechelbacher, founder of Aveda and Intelligent Nutrients, on Sunday, April 29, 2018 at The Beauty Changes Lives Experience co-hosted by America’s Beauty Show and Pivot Point International.

Launched in 2012, Invati™ Solutions for Thinning Hair quickly became the best-selling global franchise from Aveda™ The Art and Science of Pure Flower and Plant Essences. It is a consistent award-winner internationally and has a 5-star rating on Aveda.com Every second, there are 2 people using an Invati™ product.

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