Sometimes it’s important to have fun and play around with hair and imagery, with no agenda and no pressure. This collection was only Cos and photographer, Jack Eames, getting together to create looks that evolved during the day.

In his role as TONI&GUY international artistic director and head of education, Cos Sakkas is a regular at events, shows and seminars around the world, including London Fashion Week. Here, he offers his tips on working with this season's big on-trend sensation, curly hair.

A fringe can update a long hairstyle, transform a short cut and add a focal point to the face. According to TONI&GUY international artistic director, Cos Sakkas, a fringe suits everyone and can make a big difference to any hairstyle.

This collection was inspired by boys who have left their country roots in search of the bright lights of the city. It was all about teaming classic cuts and sharp tailoring with edgy models and undone styling.

This fascinating collection symbolizes individuality and being able to stand out from the crowd by incorporating a variety of textures and shapes. Gianluca Caruso wanted to create something quirky, yet beautiful, taking inspiration from anti-gravity shapes and editorial looks.

Finold's inspiration came from fashion sketchers he found on Instagram, such as @samualharrisonart. "I wanted to combine bright colors and bright lighting taking reference from Japanese Manga Anime. With this collection I wanted to make avant-garde hair beautiful to look at while keeping it feminine,” says Sylvestre Finold, 2018 Avant Garde Hairdresser of the Year.

“I was inspired by a black and white collection that our creative director, Sacha Mascolo-Tarbuck created in 2009. I loved the expensive and minimalistic feeling and wanted to combine that with some strong perimeter-focused shapes and a rawness to the photography that shows the  strength of the model’s features,” says Philipp Haug, 2018 London Hairdresser of the Year.

“I wanted to create a collection of individual looks focused on what I love doing – styling beautiful and feminine hair with an editorial edge. Bold, glossed colours and powerful styling empower a feminine dominance that captures the beauty of opulence and strength,” says Cos Sakkas, 2018 British Hairdresser of the Year nominee.

This fabulous collection reflects the fascinating work of Ruben Peña from Toni&Guy in Madrid in the world of hair fashion. The concept of eclecticism is the source of inspiration, emphasizing awesome shapes & textures with outstanding haircolor.

The concept of 'hair event' took on a whole new meaning earlier this month in London, as 3,500 excited and enthusiastic guests descended on London's ExCel Arena for the much anticipated return of TONI&GUY MainStage!