"My Desire collection epitomizes glamorous hair, with finger waves, texture and volume working together to create a set of stunningly beautiful images,” says Sharon Malcolm, 2019 Northern Ireland Hairdresser of the Year.

• Sharon Malcolm was inspired by an exhibition in the Somerset House by her new muse, the artist Isabella Blow. The impact and style of her art exhibition, 'Bella', became the basis of the hairfashion collection. Vivid reds contrast starkly with platinum blondes, all adorned with dark fringes to seductively lure the stare.