These geometrically styled silhouettes use height as the defining angle, moving the hair both away and towards the forehead for a dramatic editorial yet masculine look. The diversity in hair textures is not an obstacle, but rather a factor Jose Garcia uses for each texture creating collective but unique styles... Watch the stunning video below!

Schwarzkopf Professional Artist Team Member Jorge Buccio sits with Estetica USA to talk about the new game changing color from Schwarzkopf Professional, IGORA COLOR10; the first professional permanent color in just 10 minutes.

Here's a bob boundless journey in the latest hair trends. Collections signed by hairstylis worldwide speak of a new way of presenting volumes, shapes, and colors. Hair fashion trends are more and more couture, a perfect option for the woman who wears her hair like she does her clothes.

Announcing a new partnership with Schwarzkopf Professional and a new chapter for their Hooker & Young brand, Gary Hooker and Michael Young unveil their most enigmatic collection to date.

Get inspired! Platinum blonde is a tabula rasa, ready to take on a striking variety of hues. From moods of punkish rebellion with contrasting tones, or soft with springy nuances that range from cyclamen to apricot.

NEW IGORA ROYAL Pearlescence color has revolutionized the world for permanent hair color. It is causing impact in hair salons all over the globe which is why here at ESTETICA, we wanted to know from Schwarzkopf Professional’s North American Color Director, Rossa Jurenas, what’s unique about the product and her secrets to creating flawless style.

Blue changes from cool to warm. Above all when masterfully placed amidst strands of a romantic and super-sophisticated bob. Perfect on dark bases, this is a look sought out by those seeking understated detail.

With Schwarzkopf Professional IGORA ROYAL High Power Browns brunettes will no longer be in a committed relationship with their natural hair color. ESTETICA met with Jorge Buccio, Schwarzkopf Professional Member of the Schwarzkopf Professional Artistic Team, to talk about the new, amazing IGORA ROYAL High Power Browns!

Inspiration for this collection came from the beautiful birds of paradise. Dylan Brittain & Suzie McGil (Rainbow Room International) wanted to work with copper tones and incorporated birds of paradise shapes, shine and feathers into the hair.

With IGORA ROYAL High Power Browns brunettes mean business! Created exclusively for the naturally pigmented who want to give their color new life and tap into the most talked about trends, IGORA ROYAL High Power Browns lifts and tones in one step, achieving white hair coverage and the ultimate in high-definition and long-lasting color.