One model, five looks... this is Fortitude by hairstyling master Rocky Vitelli. Stand your ground, courageous and confident, showing your inner and outer beauty.

Created by Farouk Global Board Artist Rocky Vitelli, CHI's new Fall Trends model collection features 3 different color visions brought to life: Copper Gold Fusion, Amethyst Grey and Cranberry Merlot.

Farouk Systems, Inc.  recently hosted a Creative Artistic Team (CAT) Training for over 100 International Brand Ambassadors from all four (4) continents at their home base in Houston, TX. 

Street style combines with high fashion. Pure brilliance is the main protagonist of Farouk Systems Global Artist, Rocky Vitelli's, Spring 2018 "Radiant" collection. Metallic colors are combined with street style cuts. The result? High impact for those who do not want to go unnoticed.

This past October, Farouk Systems hosted its 3rd Annual Educational Symposium in Houston, TX. The sold-out event was hosted by CHI USA & Lone Star College, welcoming over 200 cosmetology instructors from across the United States.

Confidence, attitude and glamour achieved with CHI Shine Shades. Vanity Collection by Rocky Vitelli – Global Artist for Farouk Systems, is designed for the women that commands respect.

Rose, pink, femininity and warmth – all words used to describe a tone that when injected to any hair color will fill the face with warmth and light.

The Vibes Collection was created and directed by Rocky Vitelli, Global Artist for Farouk Systems. The inspiration and artistry of colors, shapes and styles were drawn from the many hues of Mexico.

For centuries, silk has been documented as a luxurious fabric due to its smooth texture and brilliant luster. Throughout history, silk has clothed royalty and the elite, continually evolving with fashion trends to still be coveted in modern times.

With more than 25 years of experience, Toronto-based Rocky Vitelli serves as a trailblazer for innovation in the professional beauty industry and will be a celebrity educator in Farouk’s Cancun 2015 beauty conference.