Right now, change is everywhere. In the way we consume information, in the dialogue between art, lifestyle, technology and culture, and in the way the trends of tomorrow are defining the zeitgeist of today.

Throughout 2018, Professional Beauty Care brand, Schwarzkopf Professional will celebrate their 120th Anniversary. With a BRAND NEW campaign –REinventing Hair– we can expect to see a year of inspiration as one of the world’s leading hair brands push creative boundaries and honor 120 years of pioneering hairdressing!