With the focus on uncompromising beauty –total and unique– Mark Hayes has created Purity. This collection celebrates individuality, which frees itself of the superfluous to express the inner soul. Each cut and colour was made-to-measure, to celebrate beauty without compromise.

Iconic classic shapes, incorporating traditional styling techniques while giving them a futuristic bent. When it came to color, a simple science lesson reminded Eufora UK Style Director Neil Smith that as white light passes through a prism it is dispersed, and then the different colors of the spectrum separate.

The supermodel hair is a thing of the past, and newer generations are priding themselves on the concept of individuality and normalcy of incorporating injections of color into geometric looks.

This collection is a dynamic game of contrasting lengths which is why the B&W images are so powerful and highlight the strength of the cut. "We wanted a cool sexy effortless hair and a fascinating collection for our tribe," says Colin McAndrew.

Joico joins hairstylist Rick Henry for Katy Perry’s “Witness: The Tour” and new American Idol season!

Inspired by Luna –Moon Goddess– when earth casts its shadow over the moon, infused with an assortment of galactic colors running through our atmosphere.

The London attitude is notorious for the glaring grunge of the youth. This cool kid demeanor combined with the playfulness and “haughty” attitude of the blooming Englishwoman gives these looks a special touch of unapologetic carelessness that shines with modern coloration.

Valorize your personality and change into mood-like looks. To celebrate fashion and individuality, Scott Condon chose imperfect and lively methods to inject asymmetrical cuts with an explosive color charge!

Punk is a style that through the ages, never truly goes out of style but rather evolves. At all points in time, there has been a counterculture to the norm, souls who love to express their edge through their look and this collection is about not being afraid to take a dark twist on the pixie.

Moving beyond the confines of hairdressing, the theme of the KAM Hair collection is about contrasting textures and creating high drama. Daring forms, combined with cuts of precision play games with light and shadow.