The protagonists of Jean Paul Mynè's collection are authenticity and individuality – it'd no longer important to be fashionable or to strive for perfection, but to be yourself. The very concept of beauty is freed from the monotony of perfection by embracing the essence of diversity.

Shadows are enhanced in this collection by Avant Art through the use of soft nuances and geometric shapes. Hair is shiny and compact thanks to the use of a direct pigment colouring technique without oxidation, an excellent base to create different looks without weighing down the structure.

Throwing it back to the amazing styles of the 70’s, Anthony Edge found inspiration for his latest collection from a vintage yearbook. Each look has been named after hits songs from the 70’s.

Diversity is the theme of the Cotril SS18 collection. In a globalized society, the true wealth of mankind lies in its diversity. Informal, but conveying sheer elegance, the collection is made cool by street pop styles.

Fashionable, raw haircuts create sharp, well-defined forms in this voguish hairdesign collection, where every style is featured in black and white highlighting powerful, magnetic silhouettes.

Inspired by their own line of work, this collection is based on straight and minimalist lines, with very commercial and versatile haircuts that can be perfectly applied to any client, with a choice of neutral colors that help to find the contrasts without losing a subtle, characteristic elegance.

Sens.ùs has gone back to white to offset its new Spring/Summer 2018 fashion collection, representing the excitement of something simple, the naturalness of love, of self-confidence.

Nouvelle Real is about the authenticity and strength of the modern woman. Individual and purposeful – sometimes even a little brutal, but with a confidence to reject stereotypical and clichéd representations of femininity.

Singer Katy Perry took her star-studded look to the red carpet at this year's Academy Awards, with Joico leading the way. Thanks to celebrity stylist Rick Henry of LA's famed Nine Zero One Salon, Katy's platinum LumiShine sensation caught plenty of post-show buzz.

With the focus on uncompromising beauty –total and unique– Mark Hayes has created Purity. This collection celebrates individuality, which frees itself of the superfluous to express the inner soul. Each cut and colour was made-to-measure, to celebrate beauty without compromise.