Keeping hair as natural as possible and treating it as an organically living structure is fundamental to the Sassoon brand's credo. Inspiration for the new REDUX collection comes from architecture, fashion and visual arts, with attention focussed on the next generation of iconic looks.

Word cloud: expressive, dark, bold, positive, flowing, movement, lux, details, freedom, sophisticated. “Nocturne” is CULt.’s breakthrough Collection and another positive step towards it’s new exciting formation.

The Femme Fatale collection combines distinct textural differences and silhouettes to portray the continual connection of fashion and feminism. It celebrates beauty equality and above all empowerment.

Iterant image of the femme through flashing season, falling star – grasping the peonage of her fitful existence. Strong bold cutting with cascading lines and mutability. Flux movement with serfage mime styling.

SHY+FLO s recent collection brings together two different trends. A dystopic replicant persona interplays with a childlike, devout character – merging elements of the past, present and future.

Classic techniques are combined with modern interpretations. Bronze, yellow, pink and oily green: these are the shades used by Bill Tsiknaris in his Zink collection. A tribute to the first rays of the sun, still infused by the night.

David Barron’s latest hair collection was inspired on the eccentric concept of modern mimes – keeping the silhouettes with a smooth texture, while maintain the palette in sour hues for a vivid contrast with their geometric cutting technique. Precision and color blocking in its most editorial version.

Throwing it back to the amazing styles of the 70’s, Anthony Edge found inspiration for his latest collection from a vintage yearbook. Each look has been named after hits songs from the 70’s.

With this collection, Akin Konizi was focused on being experimental and pushing the boundaries between hair photography and fashion photography, in the style of Helmut Newton. Controversial, provocative, and sexy.

The world changes and evolves at a speed never seen before. More and more individuals are replaced by Big Data. The influence that people have has been reduced to their attitude towards society. The key to creating an impact has been hidden... and can be found within us.